White-label PPC in Bulgaria: how it works and how much it costs
White-label PPC means that an external specialist manages your clients’ accounts on your behalf. The key issue is not the price, but who retains ownership of the accounts.
ROAS threshold: how to work out the figure below which you’re losing money
The ROAS threshold is calculated using a single formula: 1 / margin. With a margin of 30%, the threshold is 3.33. Anything below that is a cost, however good it may look in the report.
How much does advertising on Facebook and Instagram cost in Bulgaria?
Цената на Facebook и Instagram рекламата има два отделни компонента — рекламен бюджет и такса за управление. Реалната цена се мери в цена за поръчка, не в месечен бюджет.
GA4 and Google Ads: why conversions don’t match up
A difference of up to 20% between GA4 and Google Ads can be explained by attribution and windows. A difference of over 40% is almost always a tracking error, not a statistical one.
Consent Mode v2: how many conversions are you missing out on without it?
Consent Mode v2 enables campaigns to receive conversion data even when a visitor opts out of cookies. Without it, opting out results in a complete lack of data.
Google Shopping for online shops: what determines the result
Google Shopping displays a photo, name and price directly in the search results. It favours the shop with the best-organised product feed, not the one with the biggest budget.
Performance Max: when it works and when it wastes your budget
Performance Max displays your adverts on Search, Shopping, YouTube and the Display Network with a single overarching goal. It works with a clean feed and accurate tracking — it wastes money when it cannibalises your branded traffic.
Google Ads account audit: what I check and how to interpret the results
A Google Ads account audit is a systematic review of where the budget is being spent without generating a return — tracking, structure, searches, adverts, bidding and settings.
5 Mistakes in Facebook Advertising by Bulgarian E-commerce Businesses
Over 80% of Bulgarian online shops that „see no results“ from Facebook advertising are losing money because of the same five mistakes — not because of their budget or the algorithm. The most costly of these are optimising for the wrong objective (traffic instead of purchases) and broken tracking, which together can render an entire advertising budget pointless, whilst the reports show „good“ figures. My name is Hristiyan Panov —...
