LinkedIn and TikTok advertising, depending on your audience
Different audiences are active on different platforms. I choose the channel based on the objective and the buyer — targeted B2B reach on LinkedIn or broad, creative reach on TikTok.
Two different tools — for two different types of growth
Choosing the wrong channel renders even the best advertising content ineffective. The choice starts with the audience and the customer’s value.
LinkedIn — B2B and high value
Targeting by role, industry, company and decision level. Suitable for services and products with a high customer value, where one quality contact justifies the higher cost of the advertising. Lead forms directly in the platform.
TikTok — reach and advertising content
Wide, cost-effective reach for B2C and products that are well-suited to video. Authentic native content is what works best here, not polished advertising. A powerful channel for brand awareness and sales of visual products.
Not sure which channel is right for you?
Request a quote →Platform-specific management
One approach doesn’t work for both channels — that’s why each one gets its own strategy and advertising content.
From strategy to scale
Strategy
Objective, target audience and customer value.
Channel
Choosing a platform and precise targeting.
Contents
Native video and formats created by the design team.
Test
Controlled ramp-up and measurable signals.
Scale
Allocate more of the budget to the active ad and its audience.
Who it works for, how it is carried out, what is needed
Before the budget — specifically which business each channel makes sense for, what the execution looks like and what materials you need to prepare.
at €4.71 per enquiry, €1,158 budget — a B2B service.
B2B · Lead generation€27,600 revenue on a €1,511 budget — visual brand.
Fashionturnover of €57,000 and an advertising budget for an online shop.
E-commerceGrowth over 8 months through advertising and optimisation.
GrowthReady to reach the right audience?
Request a quote →Which complements the campaigns
Before we begin
LinkedIn or TikTok for my business?
LinkedIn is expensive — is it worth it?
Do you create advertising content for TikTok?
What constitutes a reasonable budget?
Do I work directly with you?
Request a quote
A brief enquiry — with a specific initial assessment in response.
Please submit an enquiry with the key details about your business.
You’ll receive a reply within 24 hours.
След първоначален одит — конкретна оферта.
