Server-Side Tracking — accurate data for your advert
With iOS, ad blockers and blocked cookies, browser-based tracking loses some conversions. The server-side Conversions API implementation recovers them — and accurate data is the foundation of any good advertising strategy.
Poor data is not a minor technical issue — it leads to returns that are lower than they could be
When the platform only has a partial picture, it makes guesses. That’s where the tracking breaks down.
iOS, ad blockers and cookies
App Tracking Transparency, ad blockers and rejected cookies are cutting into the pixel. Some conversions simply don’t reach the advertising platform.
Duplicate or missing events
Double-counting of orders or missed events distort the data — and the decisions based on it.
Blind bidding
Incomplete data leads to poor optimisation. The algorithm chases false signals and the cost per result increases.
Unoptimised advertising spend means a lower return than you could achieve. Find out by how much.
The calculator provides an estimate of what a more accurate measurement would mean for your budget. The CPA is calculated automatically based on your budget and the number of conversions. If you know your exact CPA, you can enter it manually.
1) Monthly advertising budget (€)
2) Conversions per month (orders/leads)
3) Current CPA (€) (cost per order / customer)
4) Scenario (select)
Implementation cost: €420 (one-time)
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Are you ready to put a stop to data loss and focus on accurate figures?
Request a quote →The event passes through a server before reaching the platform
Browser
The user’s action (order, enquiry) is recorded as usual on the website.
Server
The event is sent to a server container, which enriches and validates it — without relying on cookies.
Platform
The data is sent to Meta and Google in its entirety and deduplicated, via a shared event_id.
Full implementation, validated prior to handover
From audit to robust monitoring
Audit
An overview of the current tracking and gaps in the data.
Container
Setting up a server container for the events.
CAPI
Conversions API and deduplication via event_id.
Validation
Testing events and the quality of matches.
Support
Post-launch checks and adjustments.
Accurate data is credited to the account
€27,600 turnover with a budget of €1,480 — based on a net calculation.
Fashion · Metaturnover of €57,000 and an advertising budget for an online shop.
E-commerce · MetaGrowth over 8 months through advertising and optimisation.
Google+ CROFrom €4.71 on enquiry, €1,020 budget — B2B service.
B2B · Lead generationWhich is based on accurate data
Before we begin
What is server-side tracking, in simple terms?
Will it completely eliminate data loss?
Does it work with Meta and Google at the same time?
Which platform is it configured on?
How much does implementation cost?
Do I work directly with you?
Request a quote
A brief enquiry — with a specific initial assessment in response.
Please submit an enquiry with the key details about your business.
You’ll receive a reply within 24 hours.
Following an initial audit — a specific quote, with no hidden fees.
