Meta Andromeda (Oct 2025): What It Is, How It Changes Advertising, and How to Respond
Meta’s long-awaited Andromeda update officially completed its global rollout in October 2025. This isn’t just a new algorithm — it’s a shift in the way Meta finds and serves adverts, relying more on large-scale AI models and creative signals than on traditional targeting. This has led to noticeable changes in campaign performance in 2025 (such as...
What does a good advertising strategy mean?
Why is it important for my advertising to have a structure, rather than just a few campaigns? Many businesses start with the idea: „I’ll run a few adverts and see what happens“. In theory, it sounds simple – a platform, a budget, visuals, copy. But in practice, this often leads to chaos, disorganised campaigns and money spent without any real results. The truth is that effective advertising isn’t built on individual campaigns, but on...
What you need to know about Google and Meta ads – and which one is better for your business
Online advertising is one of the most effective forms of marketing today, but for many businesses it sounds far too complicated. The two most popular platforms – Google Ads and Meta Ads (Facebook and Instagram) – offer different options, strategies and results. To get the most out of your budget, it’s important to understand what sets them apart and when it’s best to use each one. Google Ads –...
How to prepare your website for ads to work well
Many businesses invest heavily in online advertising, but overlook something crucial — the website itself.Even the best-managed campaigns won’t deliver the expected results if the user clicks on the advert and lands on a page that loads slowly, is unclear or doesn’t inspire confidence.The truth is simple: advertising brings the customer to the door, but the website decides whether they’ll come in. Here’s what...
Why is it important to own your advertising account (Google / Meta) and not the agency – who should own the advertising account and why does this matter to you as a client?
1. The truth that is often overlooked: When you start working with a marketing agency, it’s natural to give them access to everything so they can launch your advertising campaigns.But there is a fine line between access and ownership. If the advertising account is set up and owned by the agency, rather than by you, you effectively have no control over your own adverts, data and campaign history. Control is...
10 key concepts you need to know when investing in online advertising
Online advertising seems simple: you launch a campaign, set a budget and wait for results. But behind every successful campaign lies careful planning, testing and analysis of dozens of metrics.When a client understands the key terms, discussions with the marketing specialist become more productive and decisions are made on a more informed basis. In this article, we’ll look at the 10 most important concepts that every business owner or...
How does the algorithm behind ads work?
Many businesses launch their first campaigns in the hope that the adverts „will do the trick“ straight away. But when the results don’t materialise, the questions start: „Why aren’t my adverts showing?“, „Where is my money going?“, „Why are others making sales but I’m not?“ The truth is that the success of online advertising doesn’t depend solely on good copy or an attractive banner — it depends on the algorithm behind every...
