What is a reasonable budget for Google Ads?

There is no one-size-fits-all figure. The budget depends on the results your business needs to achieve, the current level of competition, and following a strategy that delivers results. Factors taken into account include the long-term value of a customer acquired, operating costs and opportunities for reinvestment.

Google Ads · Search · Display · YouTube · Shopping

A Google advert that generates turnover, not just clicks

Expert management of your Google Ads investment — for online shops and B2B services — with a focus on optimising costs and maximising key business outcomes.

Request a quote →

Optimisation by value, not by clicks Search, display and YouTube advertising We’ll get back to you within 24 hours.

What does it include?

Full control over your advertising

From the right search queries to the day-to-day optimisation of results.

&check;

Search advertisingYour advert appears on Google exactly when a customer is actively searching for what you have to offer.

&check;

Display advertisingBanners on leading websites and apps that your future customers visit every day.

&check;

YouTube advertVideo adverts targeted at the right audience whilst they’re watching content on YouTube.

&check;

Google ShoppingProduct photos, names and prices directly on Google — for online shops.

&check;

Tested advertising messagesVarious headlines and messages, checked against the actual outcome rather than based on assumptions.

&check;

Implementation of Enhanced ConversionsAccurate tracking of your actual orders and their value — the foundation of good decisions. See server-side tracking.

&check;

Consent mode and data layerCollecting the permitted data correctly so that the advert works more effectively.

&check;

Daily monitoring and optimisationFrom a PPC expert using the latest AI tools to achieve maximum results.

&check;

Meaningful reportingBudget invested, turnover generated, profit made — metrics that matter.

A budget tailored to the real value for your business.

Request a quote →

Process

From audit to scale

Audit

An overview of the account, tracking and the customer journey.

Structure

Clean, well-organised campaigns with a clear objective.

Selection

The right search terms and product organisation.

Test

Various messages and offers, measured against actual results.

Scale

More budget for what's profitable, without losing efficiency.

Results

The same approach — in live accounts

1705%

Growth over 8 months through Google Ads and conversion optimisation.

Google+ CRO

246 enquiries

From €4.71 on enquiry, €1,020 budget — B2B service.

B2B · Lead generation

€383 000

turnover of €57,000 and an advertising budget for an online shop.

E-commerce

18.24× ROAS

€27,600 turnover with a budget of €1,480 — a fashion brand.

Fashion

Would you like to see the same results for your business?

Request a quote →

Related services

Which makes Google advertising more effective

Landing page optimisationHigh-quality traffic deserves a page that converts it into an order.Find out more → Server-Side TrackingAccurate measurement of results — for bidding based on revenue, not clicks.Find out more → Facebook and Instagram advertisingMeta’s reach, combined with high search interest.Find out more →

Where expenditure can be optimised

Google may bring in the highest-quality traffic — or waste it blindly

The reasons why accounts spend money without delivering results — and why my approach is different.

Advertising based on incorrect search terms

A budget that is spent on searches made with the wrong intention — visitors who browse but never buy.

Unregulated advertising

Advertising is left entirely to run on autopilot — it costs money without it being clear how many actual orders it generates.

Optimisation towards the wrong goal

A click, traffic or activity rather than a high-value order — the advertising is chasing cheap but useless results.

Without diversification and validation

A lack of consistent validation of different approaches and messages, often due to the high cost to the service provider. In my case, diversification is guaranteed — without restriction*.

Blindly following the platform

A lack of technical knowledge and blindly following Google’s recommendations, which serve the interests of their shareholders, not your business.

Without a strategic framework

Chaotic work with no established approach, no annual plan and no marketing calendar.

* within the bounds of objective advertising requirements

Frequently Asked Questions

Before we begin

What is a reasonable budget for Google?

There is no one-size-fits-all figure. The budget depends on the results your business needs to achieve, the competition and the strategy that delivers results. Factors taken into account include the long-term value of a customer acquired, operating costs and opportunities for reinvestment.

Where are Google adverts displayed?

In a number of places: in Google search results, as banners on websites and in apps, and as videos on YouTube — wherever your audience is.

Do you use Google Shopping?

Yes — for online shops, I display your products with a photo, name and price directly on Google and build campaigns around them.

Do you keep track of the actual value?

Yes. Optimisation is focused on orders, enquiries and revenue — not on clicks or visits. This requires accurate measurement of actual results.

Do I work directly with you?

Yes — you’ll work directly with me, without being referred to junior staff or account managers.

Invest in centralised, expert management of your Google Ads campaign.