A Google advert that generates turnover and profit
Expert management of your Google Ads investment — for online shops and B2B services — with a focus on optimising costs and maximising key business outcomes.
Full control over your advertising
From the right search queries to the day-to-day optimisation of results.
A budget tailored to the real value for your business.
Request a quote →From audit to scale
Audit
An overview of the account, tracking and the customer journey.
Structure
Clean, well-organised campaigns with a clear objective.
Selection
The right search terms and product organisation.
Test
Various messages and offers, measured against actual results.
Scale
More budget for what is winning, with the performance of every step tracked.
The same approach — in live accounts
at €4.71 per enquiry, €1,158 budget — a B2B service.
B2B · Lead generation€27,600 revenue on a €1,511 budget — a fashion brand.
FashionWould you like to see the same results for your business?
Request a quote →Which makes Google advertising more effective
Google may bring in the highest-quality traffic — or waste it blindly
The reasons why accounts spend money without delivering results — and why my approach is different.
Advertising based on incorrect search terms
A budget that is spent on searches made with the wrong intention — visitors who browse but never buy.
Unregulated advertising
Advertising is left entirely to run on autopilot — it costs money without it being clear how many actual orders it generates.
Optimisation towards the wrong goal
Traffic or activity instead of an order with a value — the advertising chases cheap but useless results.
Without diversification and validation
A lack of consistent validation of different approaches and messages, often due to the high cost to the service provider. In my case, diversification is guaranteed — without restriction*.
Blindly following the platform
A lack of technical knowledge and blindly following Google’s recommendations, which serve the interests of their shareholders, not your business.
Without a strategic framework
Chaotic work with no established approach, no annual plan and no marketing calendar.
* within the bounds of objective advertising requirements
Before we begin
What is a reasonable budget for Google?
Where are Google adverts displayed?
Do you use Google Shopping?
Do you keep track of the actual value?
Do I work directly with you?
Request a quote
A brief enquiry — with a specific initial assessment in response.
Please submit an enquiry with the key details about your business.
You’ll receive a reply within 24 hours.
След първоначален одит — конкретна оферта.
What Google Ads management includes
Managing Google Ads means continuous work across six areas: conversion tracking, campaign structure, keywords and negatives, ad copy and assets, bidding strategy, and what happens on the website after the ad. The channels are Search, Shopping, Performance Max, Display and YouTube — the choice depends on whether people are already searching for your product.
The measure of success is whether the campaign stays above your break-even threshold: ROAS threshold = 1 / margin. At a 30% margin the threshold is 3.33 — anything below it is a cost, not an investment.
In detail by topic: account audit · Performance Max · Google Shopping · negative keywords
Certificates
Articles on Google Ads
The specific factors that most often determine your Google Search results — each with a check you can carry out yourself.
- Google Ads account audit: what I check and in what order
- Performance Max: when it works and when it wastes the budget
- Google Shopping for online shops: what determines the result
- Negative keywords: the quickest way to stop the leak
- Enhanced Conversions: what they track and how to check them
- „On a tight budget“: when to take action
