Marketing

Over 80% of Bulgarian online shops that „see no results“ from Facebook advertising are losing money because of the same five mistakes — not because of their budget or the algorithm. The most costly of these are optimising for the wrong objective (traffic instead of purchases) and broken tracking, which...

Google advertising in Bulgaria in 2026 costs from €800 per month for a realistic, effective campaign, with the amount depending entirely on two factors: the type of business (B2B or B2C) and the value of what you are selling. The more expensive the product or service, the more traffic you’ll get...

Meta Ads remains the leading paid social media channel for e-commerce growth in Bulgaria — the platform provides access to over 3.6 million active Facebook users and nearly 2 million Instagram users in the country, representing an advertising reach of over 53% of the total...

ROAS (Return on Ad Spend) is calculated by dividing the revenue generated from advertising by the advertising spend. In other words, if you invest €1,000 and generate €4,000 in revenue, your ROAS is 4.0 (or 400%). That’s the basic answer – but the real value of ROAS comes from...

The problem that nobody explains properly Imagine this: you’re spending €8,000 a month on Meta. Ads Manager reports an ROAS of 4.2. It looks perfect. Then you pause the adverts for two weeks and sales drop by just 18%. What’s happened? Meta has attributed to itself...

Scenario: you increase the budget for an ad that’s performing well, and the results suddenly take a turn for the worse. You add new creative to „freshen up“ the campaign, and things become even more unpredictable. You wait a few days, cut the budget back down, and at the end of the month the bill is...

When Meta Ads first offered the option to target people by age, city, interests, behaviour and life stage all at once, it felt revolutionary. At last — complete control. The advert would reach only the right people. No wastage whatsoever. Twenty years on...

Digital platforms have given us something invaluable: measurability. For the first time in the history of advertising, we can track every click, every view, every step along the path to purchase. But with this power came a quiet, destructive reflex — the need to see results...

In the world of digital marketing, there is an unspoken assumption that has become deeply ingrained in the way we measure results: engagement begins with a click. Dashboards show it, reports confirm it, and budget decisions are made on this basis. But this...

Most advertisers on Google Ads focus their attention on two things: budget and competition. The logic seems simple: the more you pay and the fewer competitors there are, the more visible your advert is. The reality, however, is considerably more complex and...