Advertising for car repair shops and auto parts
Your customer searches on the day of the breakdown. Not earlier.
The aim is for the garage to be visible and reachable exactly then, and for every call to enter the ad account as a result. The mechanism is called “The call as a conversion”.
Request a quoteWhere a garage's budget goes
Three gaps that repeat in almost every account in the industry.
01
The call is not counted
Most enquiries come by phone. If a call is not a conversion, the advertising is optimised for forms and clicks.
02
The reach is wider than the real one
A person with a broken-down car does not travel across half of Bulgaria. Showing outside the real radius is a paid cost with no outcome.
03
One campaign for everything
Changing oil and repairing a gearbox do not bring in the same money. Mixed in one campaign, cheap enquiries swallow the budget of the expensive ones.
The mechanism
The call as a conversion
The channel of the real sale becomes the channel the advertising is optimised on.
- Phone enquiries become measurableTracking calls and feeding them back into the ad account as a conversion with a value.
- Geography narrows to the real radiusReach is defined by where customers come from, not by the borders of the region.
- Separation by service valueSeparate campaigns for the high-value repairs, so that their budget is not eaten up by cheap enquiries.
- Presence at the hour of needSearch at the time of a breakdown is immediate. The campaign has to be competitive exactly then, not on average across the month.
Proof
From the portfolio
Public cases with verifiable numbers, each with an open case study.
The first step
Audit within 7 working days
First I check the account, the website, the map profile and call tracking. What is visible and what is being lost.
- You receive a PDF and an online meetingThe findings and recommendations presented in person, not an automatic report from a tool.
- Conclusions in days, not monthsThe findings are ready within the audit period, not after a quarter.
- The value is deducted in fullIf the work continues, the full value of the audit is deducted from the contract price, with a minimum term of three months. This applies if the contract is signed within 30 days of the audit.
- All I ask of you is read accessThe ad accounts and the website remain yours. Nothing changes without your decision.
Which channel for what
| The main channel for an urgent need. The person is already searching; what remains is for them to find you first. It is entered against measured search demand for the region. | |
| Meta | It works for planned services and for local familiarity, before the breakdown has happened. |
| Remarketing | It brings back those who checked the price and went to ask elsewhere. |
When I am not the right choice
- If the phone is not answered during working hours. For an urgent service, the second call goes to the competitor and does not come back.
- If it is not possible to track who came and for what. Without this feedback, the advertising is left to guesswork.
- If the schedule is full. Enquiries that cannot be taken on are a paid cost.
I work personally on every account. This limits the number of clients I take on at the same time, and it is the reason this list exists.
