Marketing

Here I’m compiling practical tips from my day-to-day work with Google and Meta accounts: how to check conversion tracking, where your ad budget is being spent, how to calculate the threshold below which a campaign is losing money, and which settings have a greater impact on results than the budget itself.The articles are written for business owners and marketing managers who are already running adverts and want to understand exactly what is happening with their money. Each one starts with a specific question and answers it in the opening lines — without an introduction.