Canopies, garages, fences and gates
The site visit is free. The quote goes to the competitor.
Every site visit costs you half a day and fuel, and some of the quotes end up with the neighbouring tradesman, who undercuts them. I work with a mechanism I call “From enquiry to site visit” — the screening starts in the ad, before you have got into the car.
Request a quoteThe price of an enquiry is not in the account, but in your calendar
One site visit is half a day and fuel. The advertising learns to bring people who fill in a form easily — not people who will build.
01
An enquiry from outside your area
Installation has a radius; advertising rarely respects it. Every request from the other end of the country is paid for and then thrown away.
02
You are compared with a van trader who gives no invoice
On the other side is a price without VAT, without a guarantee and without a material certificate. If the advertising does not explain the difference before the click, the conversation starts from a price per square metre and you are already the more expensive one.
03
Three decide, one signs
After the site visit, the quote is discussed at home and compared with two other contractors. From day one the account sees only the form and learns from it — nobody tells it which contract was signed in the end.
The mechanism
From enquiry to site visit
The goal of the account is a site visit within your area, not the number of forms filled in.
- The installation radius is the first constraintTargeting starts from the real installation area and is kept within it.
- Qualification goes into the copyThe type of site, its size and the deadline are stated in the ad itself — a company premises and a private yard do not run in the same campaign.
- The form screens before the phone callI ask where the site is, not where the person lives — a plot in another village is an everyday case, and the radius alone does not catch it.
- The season starts in JanuaryThe spring schedule fills up in February and March, which is why the account is strongest then and is not switched off over winter.
Proof
From the portfolio
Public cases with verifiable numbers, each with an open case study.
The first step
Audit within 7 working days
First I review the account, the enquiry form, the website and the tracking. Where data is being lost and where money is being lost.
- You receive a PDF and an online meetingThe findings and recommendations presented in person, not an automatic report from a tool.
- Conclusions in days, not monthsThe findings are ready within the audit period, not after a quarter.
- The value is deducted in fullIf the work continues, the full value of the audit is deducted from the contract price, with a minimum term of three months. This applies if the contract is signed within 30 days of the audit.
- All I ask of you is read accessThe ad accounts and the website remain yours. Nothing changes without your decision.
Which channel for what
| Meta | It brings in the people who are not yet searching. A video of an on-site installation says more than a photo of a finished site — the buyer wants to see how the structure goes up. |
|---|---|
| Google Search and maps | It catches active intent at the moment someone types “sliding gate with automation” or “polycarbonate for a canopy”. Some of the requests come in through the maps profile, so it is managed on a par with the campaigns. |
| Remarketing | The decision matures over weeks and is almost never made by one person. Remarketing keeps a presence throughout this period — with completed projects, with the answer on legalisation and with the guarantee. |
When I am not the right choice
- If an enquiry that came in in the morning waits for a reply until the next day, the advertising is not the problem. The problem is in how it is handled — no budget covers that.
- If you give a quote to everyone who calls, with no minimum job size, the advertising will fill your schedule with small jobs and they will push out the big ones. The lower limit is set first, then the budget starts.
- If you cannot tell me which enquiries reached a site visit and which reached an order, the account stays blind. Without that feedback, optimisation chases forms.
I work with a limited number of accounts at a time — if I have no room, I will tell you when I will.
