Advertising for Photovoltaics and Installation
They ask about the subsidy. They have neither a roof nor a budget.
The goal is a site visit to a roof that can carry a system, not a completed form. The mechanism that filters before the conversation is called “The bill before the site visit”. The salesperson enters a conversation that already has an address, consumption and an owner.
Request a quoteWhat an enquiry without a roof costs
The cost per enquiry looks good in the account until the salesperson sits down to make the calls.
01
Interest is broad, the buyers are not
Tenants, people in apartment blocks and those waiting for the next intake under the programme ask. The form does not separate them. The salesperson does, by hand, over the phone.
02
The conditions change, the text stays
Intake, deadlines and documents change. Advertising that repeats old conditions starts the conversation with a correction and loses trust right there.
03
The path to the contract does not enter the account
Between the click and the signature there are a site visit, a design and the grid connection. The account sees only the form and optimises exactly that, so it multiplies the easiest part of the path.
The mechanism
The bill before the site visit
The conversion the advertising learns from moves from the completed form to the submitted electricity bill and a photo of the roof. This is the step after which a site visit makes sense.
- The condition is stated before the clickThe advertising explains what the size of the system depends on and what is needed for a quote. A person without their own roof stops here and does not enter the salesperson's schedule.
- The conversion becomes a submitted billOptimisation follows submitted consumption and a photo of the roof, not a completed form. The platform starts looking for people who have something to send.
- Household and commercial roof run separatelyA different cycle, a different person on the other side, different documents. One message for both cases loses both.
- The contract is fed back into the accountSigned contracts are uploaded back as conversions. This way the advertising is judged by deals, not by the number of enquiries it has produced.
Proof
From the portfolio
Public cases with verifiable numbers, each with an open case study.
The first step
Audit within 7 working days
First I review the account, the enquiry form, the website and the tracking. Where data is being lost and where money is being lost.
- You receive a PDF and an online meetingThe findings and recommendations presented in person, not an automatic report from a tool.
- Conclusions in days, not monthsThe findings are ready within the audit period, not after a quarter.
- The value is deducted in fullIf the work continues, the full value of the audit is deducted from the contract price, with a minimum term of three months. This applies if the contract is signed within 30 days of the audit.
- All I ask of you is read accessThe ad accounts and the website remain yours. Nothing changes without your decision.
Which channel for what
| Meta | It brings the volume and gives a place where the condition is explained calmly before a person taps. This is where the interest is created that later goes looking for an installer. |
|---|---|
| It catches ready intent. A person who has already decided and is comparing installers searches on their own, and the advertising stands against that search in the installation area. | |
| Remarketing | A season passes between the quote and the signature. Presence decides whose quote is opened again when the time for the decision comes. |
When I am not the right choice
- If your only argument is the lowest price for the system. Filtering before the conversation sends away exactly the customer who is looking for the cheapest.
- If site visits are booked whenever the salesperson has time. By then the person is already talking to another installer.
- If it is not recorded which enquiry became a contract. Then the advertising produces forms and learns from them.
I work personally on every account. This limits the number of clients I take on at the same time, and it is the reason this list exists.
