Carport: Case Study: 1,215 pre-qualified enquiries at €2.80
Hpanov-Digital · Портфолио Meta Lead Gen · 2025—2026 Carport: 1 215 пре-квалифицирани запитвания за навеси при €2.80 Производител на патентовани стоманени навеси за автомобили — продукт за хиляди евро. Целта не беше „много евтини лийдове", а постоянен поток от пре-квалифицирани запитвания. За 8 месеца без прекъсване, със стратегия, копирайтинг и тестова система,...
Facebook – E-commerce – 3,132 orders, a ROAS of 7.20+ and a CPA of $3.20 over a 3-month period 📈
GlowJoyBox — results in the very first month: ROAS 4.45, curated UGC, CRO fundamentalsOver the course of one month working with GlowJoyBox, we completely restructured the Meta Ads account, organised UGC content with influencers, maintained close communication with the brand and implemented fundamental changes to the website — despite the legacy editorial restrictions. The result: 277 purchases, €5,994.81 in revenue,...
Facebook – E-commerce – 3,132 orders, ROAS of 7.20+ and CPA of $3.20 over a 3-month period 📈
Facebook Ads Case Study • E-commerce 3,123 purchases · ROAS 7.20 · CPA $3.20 over 2–3 months How I revived online sales for a manufacturer of T-shirts, blouses and sweatshirts and turned the direct e-commerce channel into a significantly more profitable growth driver in Bulgaria and Europe. 3,123 Purchases$9,988...
Google Ads for E-commerce 2025 – 200,000 BGN revenue / 4.69 ROAS
Case Study · Google Ads · E-commerce 199,516 BGN turnover with a 4.69 ROAS in a saturated auction An e-commerce client in a highly competitive niche — transformed into a profitable Google Ads machine through a structured Search strategy, brand protection and constant monitoring of every lev invested. 199,516 BGN Revenue generated 4.69×ROAS 9,295 Orders 4,011 TP3T Conversion rateChannel Google Ads (Search) Industry E-commerce Budget 42,507...
Google Ads Lead Generation for HR Services
Case Study · Google Ads · Lead Generation 246 genuine enquiries at 9.21 BGN per lead in a highly competitive sector HR services in a highly competitive sector — transformed into a steady stream of high-quality enquiries at a low cost per lead, with a budget of just 2,000 BGN. 246 Enquiries 9.21 BGN Cost per lead 2,000 BGN Budget Lead Gen Campaign typeChannel: Google Ads (Search) Industry: HR services · B2B Audience: Business owners aged 35–64...
Facebook – E-Commerce – 73 purchases, ROAS 18.13, and CPA $2.74 in just 4 days 📈
Case Study · Meta Ads · E-commerce 73 orders with a ROAS of 18.13 in just 4 days and a budget of under 400 BGN Bed linen campaigns achieved an average ROAS of 18× and a peak ROAS of 54× in four days — through an in-depth digital brief, personalised creative and a product strategy focused on the highest-margin sets. 18.13×Average ROAS73Orders$2.74CPA4 daysPeriodChannelMeta Ads (CBO · Adv+)Period23–27 May 2025AudienceWomen...
Facebook – Clothing Shopify Store – 18.26 ROAS / 54,000 BGN turnover with a 2,900 BGN advertising budget
Case Study · Meta Ads · Fashion E-commerce 53,968 BGN in turnover with an ROAS of 18.26 and a budget of 2,956 BGN A Streetwear Shopify shop transformed into a profitable Meta machine in under 6 months — through a margin audit, website redesign and segmented catalogue campaigns by product category. 18.26×ROAS 53,968 BGN Turnover 832 Orders 2,956 BGN BudgetChannel Meta Ads (Meta only) Platform Shopify Industry Streetwear / clothing Period 6...
Facebook – E-Commerce – BGN 750,000 turnover / BGN 112,000 advertising budget
Case Study · Meta Ads · E-commerce (Scale) 750,597 BGN in turnover from an advertising budget of 112,985 BGN over 8 months A large-scale e-commerce operation in the technology sector — achieving 34.4% growth in turnover with just a 10% increase in budget, through an optimal mix of niche and broad targeting by product category. 750,597 BGN Turnover 112,985 BGN Budget 6.6–22× ROAS range 2,900 OrdersChannel: Meta Ads Period: 8 months...
Facebook – E-commerce – 17 ROAS / 77K BGN revenue from school supplies
Case Study · Meta Ads · Seasonal E-commerce 77,115 BGN turnover with a 17× ROAS for school supplies over 3 months A seasonal campaign, prepared a month before the peak period — achieving an average ROAS of 17× (up to 36× in the top category) through niche targeting of parents and disciplined management of the advertising budget. 17× Average ROAS 77,115 BGN Turnover 799 Orders 4,536 BGN BudgetChannel Meta Ads Period 1 Aug – 31...
