Advertising for Window and Door Companies
They ask for the price over the phone. The quote needs dimensions.
The goal is a booked site visit, not a completed form. The mechanism that moves the conversation one step forward is called “Site visit instead of an enquiry”.
Request a quoteWhat an enquiry without a real job costs
The difference between the number of enquiries and the number of site visits only becomes visible at the end of the month.
01
The conversation starts from the wrong question
A person who does not know that the price depends on dimensions, profile and double-glazed unit asks for the price of a window. Every answer sounds like evasion.
02
Compared on price alone
When nothing else has been explained beforehand, price remains the only visible indicator. The lowest quote wins, not the best.
03
Measuring is not counted as a result
The real step towards a deal is the booked site visit. If only the form enters the account, optimisation chases the wrong event.
The mechanism
A site visit instead of an enquiry
The conversion the advertising learns from moves from the form to the booked measurement. It is one step from the signature.
- The advertising explains before it asksWhat determines the price and what is needed for a quote. The person arrives at the form prepared.
- The goal becomes a booked site visitOptimisation follows a requested measurement, not a completed form.
- Separating new construction from replacementThe two cases have a different timeframe, a different budget and a different person on the other side.
- Reach follows the installation areaWindows and doors are transported and installed. Showing outside the real service area is pure waste.
Proof
Carport — the closest public case by profile
An expensive made-to-order product, a quote after a site visit, seasonal demand. The same mechanics, applied at a manufacturer of steel canopies.
Meta, October 2025 – June 2026, advertising budget €3,398. A product priced from €2,244 to €11,044, a long-cycle decision, seasonal demand.
The first step
Audit within 7 working days
First I check how many enquiries reach a site visit and where the rest drop out. Account, website, form, tracking.
- You receive a PDF and an online meetingThe findings and recommendations presented in person, not an automatic report from a tool.
- Conclusions in days, not monthsThe findings are ready within the audit period, not after a quarter.
- The value is deducted in fullIf the work continues, the full value of the audit is deducted from the contract price, with a minimum term of three months. This applies if the contract is signed within 30 days of the audit.
- All I ask of you is read accessThe ad accounts and the website remain yours. Nothing changes without your decision.
Which channel for what
| Meta | It brings the volume and is the place where what determines the price is explained. This is where the filtering happens. |
|---|---|
| It catches ready intent at the point of replacement. It is entered against measured search demand for the specific region. | |
| Remarketing | Between the enquiry and the signature there are weeks of comparing. Presence decides whose quote is remembered. |
When I am not the right choice
- If you compete on price alone. Filtering weeds out exactly the customer who is looking for the cheapest.
- If site visits are booked days later. With a replacement, the person does not wait that long for a visit.
- If it is not tracked which enquiry became a contract. Then the advertising produces forms in abundance.
I work personally on every account. This limits the number of clients I take on at the same time, and it is the reason this list exists.
