Server-Side Tracking — more reliable data for your advert
After iOS, ad blockers and declined cookies, browser tracking loses part of the conversions. A server-side Conversions API implementation brings some of those events back to the platforms. What share depends on the website, the traffic and the current setup.
Poor data is not a minor technical issue — it leads to returns that are lower than they could be
When the platform only has a partial picture, it makes guesses. That’s where the tracking breaks down.
iOS, ad blockers and cookies
App Tracking Transparency, ad blockers and rejected cookies are cutting into the pixel. Some conversions simply don’t reach the advertising platform.
Duplicate or missing events
Double-counting of orders or missed events distort the data — and the decisions based on it.
Blind bidding
Incomplete data leads to poor optimisation. The algorithm chases false signals and the cost per result increases.
Unoptimised ad spend means a lower return than the potential one. Calculate a hypothetical scenario.
The calculator multiplies your numbers by an improvement percentage that you choose yourself. It does not analyse your account and does not forecast a result — it serves only as a guide to what the effect would be under a given assumption. CPA is calculated automatically from the budget and the number of conversions. If you know your exact CPA, you can enter it manually.
1) Monthly advertising budget (€)
2) Conversions per month (orders/leads)
3) Current CPA (€) (cost per order / customer)
4) Hypothetical CPA improvement (choose)
Implementation cost: €420 (one-time)
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Ready to reduce the loss of data and bid on more reliable numbers?
Request a quote →The event passes through a server before reaching the platform
Browser
The user’s action (order, enquiry) is recorded as usual on the website.
Server
The event is sent to a server container, which enriches and validates it — without relying on cookies.
Platform
Events reach Meta and Google deduplicated, through a shared event_id.
Full implementation, validated prior to handover
From audit to robust monitoring
Audit
An overview of the current tracking and gaps in the data.
Container
Setting up a server container for the events.
CAPI
Conversions API and deduplication via event_id.
Validation
Testing events and the quality of matches.
Support
Post-launch checks and adjustments.
Accurate data is credited to the account
€27,600 revenue on a €1,511 budget — with clean measurement.
Fashion · Metaturnover of €57,000 and an advertising budget for an online shop.
E-commerce · MetaGrowth over 8 months through advertising and optimisation.
Google+ CROat €4.71 per enquiry, €1,158 budget — a B2B service.
B2B · Lead generationWhich is based on accurate data
Before we begin
What is server-side tracking, in simple terms?
Will it completely eliminate data loss?
Does it work with Meta and Google at the same time?
Which platform is it configured on?
How much does implementation cost?
Do I work directly with you?
Request a quote
A brief enquiry — with a specific initial assessment in response.
Please submit an enquiry with the key details about your business.
You’ll receive a reply within 24 hours.
След първоначален одит — конкретна оферта.
