PPC audit · second opinion
PPC audit of a Google Ads and Meta Ads account — aimed at optimising spend
Hpanov-Digital audits Google Ads and Meta Ads accounts for businesses in Bulgaria: conversion tracking, spend optimisation, campaign structure and actual search terms. The result is a written report with the findings ranked by priority and the specific steps for each. Not an automated report, but an expert assessment of real data.
who it is for
Suitable for businesses that already invest in online advertising and want a second opinion
They are investing a substantial amount
You’re working with a real monthly advertising budget and a working product — and you’re expecting higher turnover and profit, not just traffic.
They advertise either on their own or through an agency
Regardless of who manages your adverts, you need an objective external analysis and clear guidance on how to improve.
They are aiming for higher turnover and profit
You want to increase turnover and improve the return on every investment in digital marketing.
what it includes
What you get from the audit
CRO recommendations for the website and the sales funnel
Specific recommendations on how to improve the design, structure and content so that the website actually converts a larger proportion of its traffic into sales.
Analysis of Meta and Google adverts
An overview of campaigns, audiences, adverts and keywords — with clear guidance on how to improve performance and where money is currently being wasted.
Assessment of pricing and profitability
A realistic assessment of whether your current prices, margins and ROAS targets are achievable and sustainable in the context of the market and the competition.
Analysis of your digital positioning
An independent assessment of how you appear online to your customers — and how to improve your online presence to build greater trust and value.
Personal commitment and a personalised approach
You receive the information in a format convenient for you — a meeting, PDF, email or phone. I go into depth and describe each finding with the data behind it and the specific steps for it.
why it matters
Losses in the digital sector rarely stem solely from poor advertising
You often miss out on double or even triple profits because of missed opportunities, high fees and a lack of a systematic approach. Here’s where money is most often lost:
High agency fees
You pay a fixed amount or a percentage, but without a clear figure or transparency as to what is being done in return for that money.
Irregular work
Without an established process for testing, analysing and improving advertising, it relies on luck rather than strategy.
Unverifiable optimisations
You do not have access to a history of changes and tests, nor to clear explanations of why certain decisions are made.
Weak link between website ↔ advert
Most people overlook what happens after the click. And it is precisely there — in landing page CRO — that the greatest potential for profit is lost.
From me, you’ll receive an in-depth analysis as a specialist who has managed over €2 000 000 advertising budgets for brands you’re familiar with. Every recommendation is based on real data, practical experience and directly applicable actions — not on theories.
the process
How the process works — step by step
Enquiry
You send an enquiry and receive a quote by email.
Contract and NDA
Privacy Policy and Terms of Service.
Access
Read-only access to GTM, GA4, Meta and Google Ads.
Preparation
The audit is prepared within 7 working days.
Presentation
A meeting at which I present the findings and recommendations.
Deduction of the value on signing a contract
If we carry on together, the full cost of the audit is deducted based on a potential proposal for a joint venture with a minimum duration of 3 months. Valid provided that a contract is signed within 30 days of receipt of the audit report.
questions and answers
Frequently Asked Questions
What exactly is an audit?
What does it cover?
How will I receive it?
What if everything is already fine?
How long does it take?
How much does it cost?
Who do you NOT work with?
Do you work with agencies?
Will I be able to implement the recommendations myself?
Do you guarantee results?
results
The same approach — in live accounts
The audit is based on the same methodology that underpins these results. Public case studies with full data and screenshots.
audit request
Request a digital audit
Send an enquiry — you’ll receive a quote with the price and terms by email, with no obligation.
Please fill in the fields below — I’ll get back to you within 24 hours.
- You will receive a quote with the price and terms by email
- After confirmation — start and access (read-only)
- Finished audit within 7 working days + presentation
What a digital audit is, in brief
A digital audit is an independent review of your ad accounts and of the path after the click: conversion tracking, spend optimisation, campaign structure, actual search terms, ad copy and bidding. The result is a list of specific findings, ranked by how much money they free up. The turnaround is up to 7 working days from receiving read-only access.
It is suitable with a monthly ad budget above €1 000 — below this threshold the data rarely supports confident conclusions. It is not an automatic report and not a list of settings: the most expensive finding is usually not in the ads, but in inaccurate conversion reporting.
In detail on the method: what I check in a Google Ads account audit · Why GA4 and Google Ads don’t match up · how the break-even point is calculated
Useful information before the audit
If you’d like to check some of these things yourself before requesting an audit, start with these articles. Each one describes a specific check you can carry out using the access you already have.
- Google Ads account audit: what I check and in what order
- GA4 and Google Ads: why conversions don’t match up
- Meta Pixel and Conversions API: how to prevent duplication
- ROAS threshold: below which figure you are losing money
- MER: the metric that shows whether the marketing as a whole is working
- Consent Mode v2: how many conversions are you missing out on without it?
