LinkedIn advertising is expensive — is it worth it?

The cost per click is higher, but you reach the right people — specific roles, departments and companies. For the right business, this results in a high value per enquiry.

LinkedIn & TikTok advertising

LinkedIn and TikTok advertising, depending on your audience

Q: LinkedIn or TikTok for my business?

It depends on the audience. LinkedIn is strong for B2B, high-value services and targeting by role, industry and company. TikTok is strong for broad reach, B2C and products that are well-suited to video.

Q: Do you create advertising content for TikTok?

Yes. With our skilled design team, we create native video content tailored to the platform’s format — this differs from that on Meta and requires a separate approach.

Q: What constitutes a reasonable budget?

There is no one-size-fits-all figure. The budget depends on the channel, the objective and the outcome your business is seeking, as well as on the competition in the auction and your strategy. The long-term value of an acquired customer, operational costs and opportunities for reinvestment are all taken into account.

Different audiences are active on different platforms. I choose the channel based on the objective and the buyer — targeted B2B reach on LinkedIn or broad, creative reach on TikTok.

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The right channel for the job Advertising content for each platform We’ll get back to you within 24 hours.

Which channel for which purpose

Two different tools — for two different types of growth

Choosing the wrong channel renders even the best advertising content ineffective. The choice starts with the audience and the customer’s value.

LinkedIn — B2B and high value

Targeting by role, industry, company and decision-making level. Suitable for high-value services and products, where a high-quality lead justifies the higher cost per click. Lead forms directly within the platform.

TikTok — reach and advertising content

Wide, cost-effective reach for B2C and products that are well-suited to video. Authentic native content is what works best here, not polished advertising. A powerful channel for brand awareness and sales of visual products.

Not sure which channel is right for you?

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What does it include?

Platform-specific management

One approach doesn’t work for both channels — that’s why each one gets its own strategy and advertising content.

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Channel selection and strategyChannel, audience and objective, selected according to the client’s value.

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Precise targetingRoles and companies on LinkedIn; interests and behaviour on TikTok.

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Advertising contentNative video and formats for each platform individually, created by a dedicated design team.

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B2B lead formsCollecting enquiries directly on LinkedIn, with qualification criteria.

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Tracking the resultConversions to actual enquiries or orders, not clicks.

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Meaningful reportingBudget invested, turnover generated, profit realised.

Process

From strategy to scale

Strategy

Objective, target audience and customer value.

Channel

Choosing a platform and precise targeting.

Native video and formats created by the design team.

Test

Controlled ramp-up and measurable signals.

Scale

Allocate more of the budget to the active ad and its audience.

Results

The same approach — in live accounts

246 enquiries

From €4.71 on enquiry, €1,020 budget — B2B service.

B2B · Lead generation

18.24× ROAS

€27,600 turnover with a budget of €1,480 — visual branding.

Fashion

€383 000

turnover of €57,000 and an advertising budget for an online shop.

E-commerce

1705%

Growth over 8 months through advertising and optimisation.

Growth

Ready to reach the right audience?

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Related services

Which complements the campaigns

Facebook and Instagram advertisingThe main channel for reach and sales — used in conjunction with LinkedIn and TikTok.Find out more → Landing page optimisationEnquiries and sales take place on the page, not in the advert.Find out more → Server-Side TrackingAccurate conversion data for each channel.Find out more →

Frequently Asked Questions

Before we begin

LinkedIn or TikTok for my business?

It depends on the audience. LinkedIn — for B2B and high-value campaigns, with targeting by role and company. TikTok — for broad reach, B2C and video products.

LinkedIn is expensive — is it worth it?

The cost per click is higher, but it reaches the right people and companies. For the right business, it delivers high value per enquiry.

Do you create advertising content for TikTok?

Yes — native video, created by a trained design team, tailored to the platform’s format, which differs from Meta’s.

What constitutes a reasonable budget?

There is no one-size-fits-all figure. It depends on the channel, the objective and the outcome you are seeking, the competition in the auction, and your strategy. The key factors are the long-term customer value and the potential for reinvestment.

Do I work directly with you?

Yes — you’ll work directly with me, without being referred to junior staff or account managers.

Request a quote

A brief enquiry — with a specific initial assessment in response.

Please submit an enquiry with the key details about your business.

You’ll receive a reply within 24 hours.

Following an initial audit — a specific quote, with no hidden fees.

Links:

➡ Frequently asked questions
➡ Google advertising
➡ Facebook advertising
➡ Landing Page Optimisation
➡ Digital audit for your business

LinkedIn and TikTok advertising, depending on your audience

Two different tools — for two different types of growth

LinkedIn — B2B and high value

TikTok — reach and advertising content

Platform-specific management

From strategy to scale

Strategy

Channel

Contents

Test

Scale

The same approach — in live accounts

Which complements the campaigns

Before we begin

Request a quote

Main objective

Services and products

More information

Quick links