\u0417\u0430 \u043c\u0435\u043d \u2014 \u0425\u0440\u0438\u0441\u0442\u0438\u044f\u043d \u041f\u0430\u043d\u043e\u0432, Performance Marketing \u0435\u043a\u0441\u043f\u0435\u0440\u0442 | hpanov-digital<\/title>\n<meta name=\"description\" content=\"\u0425\u0440\u0438\u0441\u0442\u0438\u044f\u043d \u041f\u0430\u043d\u043e\u0432 \u2014 Performance Marketing \u0435\u043a\u0441\u043f\u0435\u0440\u0442 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u0449 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u043d\u0442. \u041e\u0442 in-house \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u0440\u0435\u0437 full-service \u0430\u0433\u0435\u043d\u0446\u0438\u044f \u0434\u043e \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430. \u041d\u0430\u0434 \u20ac2 000 000 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0431\u044e\u0434\u0436\u0435\u0442 \u0437\u0430 90+ \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Unbounded:wght@600;800&family=Manrope:wght@400;600;800&display=swap\" rel=\"stylesheet\">\n<script type=\"application\/ld+json\">\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"ProfilePage\",\n \"mainEntity\": {\n \"@type\": \"Person\",\n \"name\": \"\u0425\u0440\u0438\u0441\u0442\u0438\u044f\u043d \u041f\u0430\u043d\u043e\u0432\",\n \"jobTitle\": \"Founder & Managing Consultant\",\n \"description\": \"Performance Marketing \u0435\u043a\u0441\u043f\u0435\u0440\u0442 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u0449 \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u043d\u0442 \u0441 \u043d\u0430\u0434 \u20ac2 000 000 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0431\u044e\u0434\u0436\u0435\u0442 \u0437\u0430 90+ \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f.\",\n \"image\": \"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/ppc-specialist-meta-google-scaled-e1760905742387-716x1024.webp\",\n \"url\": \"https:\/\/hpanov-digital.com\/about-me\/\",\n \"email\": \"office@hpanov-digital.com\",\n \"telephone\": \"+359876354900\",\n \"knowsAbout\": [\"Google Ads\", \"Meta Ads\", \"Performance Marketing\", \"Server-side Tracking\", \"Conversion Rate Optimization\"],\n \"worksFor\": { \"@type\": \"Organization\", \"name\": \"\u0415\u043a\u043e\u043c \u0412\u0438\u0436\u044a\u043d \u0415\u041e\u041e\u0414\" }\n }\n}\n<\/script>\n<style>\nhtml{scroll-behavior:smooth}\n@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}\n.hpx{\n --c-soft:#F8F6FB; --c-line:#E8E3F2;\n --c-text:#231A38; --c-muted:#5F5578; --c-faint:#776D93;\n --c-purple:#4B3B7A; --c-purple2:#3D2D5C; --c-red:#E5484D;\n --grad:linear-gradient(100deg,#4B3B7A 0%,#E5484D 100%);\n --r:14px; --sh:0 8px 32px rgba(61,45,92,.08);\n font-family:'Manrope',sans-serif;font-size:17px;line-height:1.65;color:var(--c-text);\n -webkit-font-smoothing:antialiased;overflow-x:hidden;\n}\n.hpx *{margin:0;padding:0;box-sizing:border-box}\n.hpx .wrap{max-width:1100px;margin:0 auto;padding:0 22px}\n.hpx .wrap-narrow{max-width:780px;margin:0 auto;padding:0 22px}\n.hpx h1,.hpx h2,.hpx h3{font-family:'Unbounded',sans-serif;line-height:1.16;letter-spacing:-.01em;color:var(--c-purple2);overflow-wrap:break-word;word-break:break-word;hyphens:auto}\n.hpx h2{font-size:clamp(22px,2.6vw,30px);font-weight:800;margin-bottom:14px;max-width:32ch}\n.hpx section{padding:64px 0}\n.hpx .sub{color:var(--c-muted);max-width:66ch;margin-bottom:30px;font-size:16.5px}\n.hpx .sub b{color:var(--c-purple2);font-weight:800}\n.hpx .alt{background:var(--c-soft);border-top:1px solid var(--c-line);border-bottom:1px solid var(--c-line)}\n.hpx .center{text-align:center;margin-left:auto;margin-right:auto}\n.hpx .grad{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}\n.hpx .nowrap{white-space:nowrap}\n.hpx .eyebrow{font-size:12px;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:var(--c-red);margin-bottom:14px}\n.hpx li b{display:inline}\n.hpx .btn{display:inline-block;font-family:'Unbounded',sans-serif;font-weight:600;font-size:14px;color:#fff;background:var(--grad);background-size:160% 100%;border-radius:11px;padding:16px 26px;text-decoration:none;text-align:center;transition:background-position .3s,transform .15s,box-shadow .15s;box-shadow:0 10px 26px rgba(229,72,77,.22)}\n.hpx .btn:hover{background-position:100% 0;transform:translateY(-2px);box-shadow:0 14px 32px rgba(229,72,77,.3);color:#fff}\n.hpx .btn-ghost{display:inline-block;font-family:'Unbounded',sans-serif;font-weight:600;font-size:14px;color:var(--c-purple2);background:#fff;border:1.5px solid var(--c-line);border-radius:11px;padding:15px 22px;text-decoration:none;transition:border-color .15s,transform .15s}\n.hpx .btn-ghost:hover{border-color:var(--c-red);color:var(--c-purple2);transform:translateY(-2px)}\n.hpx-cta{display:flex;gap:13px;justify-content:center;flex-wrap:wrap}\n\n\/* HERO *\/\n.hpx-hero{padding:56px 0 56px;background:linear-gradient(180deg,#FFF 0%,#F8F6FB 100%);overflow:hidden;position:relative}\n.hpx-hero::before{content:\"\";position:absolute;top:-180px;right:-160px;width:560px;height:560px;border-radius:50%;background:radial-gradient(circle,rgba(229,72,77,.14) 0%,rgba(75,59,122,.12) 45%,transparent 70%);pointer-events:none}\n.hpx-hero .wrap{display:grid;grid-template-columns:.85fr 1.15fr;gap:48px;align-items:center;position:relative;z-index:1}\n.hpx-hero h1{font-size:clamp(27px,3.6vw,40px);font-weight:800;max-width:18ch;margin-bottom:20px}\n.hpx-hero .lead{font-size:18px;color:var(--c-muted);max-width:52ch;margin-bottom:28px}\n.hpx-hero .lead b{color:var(--c-text);font-weight:800}\n.hpx-note{font-size:13px;color:var(--c-faint);margin-top:14px}\n.hpx-photo{position:relative;display:flex;align-items:flex-end;justify-content:center}\n.hpx-photo img{display:block;width:100%;max-width:320px;height:auto;border-radius:var(--r);filter:drop-shadow(0 24px 48px rgba(61,45,92,.18))}\n.hpx-badge{position:absolute;left:-12px;bottom:30px;background:#fff;border:1px solid var(--c-line);border-radius:12px;padding:11px 15px;box-shadow:var(--sh)}\n.hpx-badge .v{font-family:'Unbounded',sans-serif;font-weight:800;font-size:15px;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;white-space:nowrap}\n.hpx-badge .l{font-size:11px;color:var(--c-muted)}\n\n\/* NUMBERS *\/\n.hpx-numbers{background:var(--c-purple2);padding:0}\n.hpx-numbers .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;padding:30px 22px}\n.hpx-num .v{font-family:'Unbounded',sans-serif;font-weight:800;font-size:clamp(19px,2.3vw,27px);color:#fff;white-space:nowrap}\n.hpx-num:first-child .v{background:linear-gradient(100deg,#B5A4E8 0%,#FF7A7E 100%);-webkit-background-clip:text;background-clip:text;color:transparent}\n.hpx-num .l{font-size:13px;color:#BBAEDC;margin-top:3px}\n\n\/* JOURNEY \u2014 \u043a\u0430\u0440\u0438\u0435\u0440\u0435\u043d \u043f\u044a\u0442, 3 \u0435\u0442\u0430\u043f\u0430 *\/\n.hpx-journey{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:8px;position:relative}\n.hpx-jc{background:#fff;border:1px solid var(--c-line);border-radius:var(--r);padding:26px 24px;box-shadow:var(--sh);position:relative;transition:transform .18s,box-shadow .18s}\n.hpx-jc:hover{transform:translateY(-3px);box-shadow:0 14px 40px rgba(61,45,92,.13)}\n.hpx-jc .step{font-family:'Unbounded',sans-serif;font-weight:800;font-size:13px;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;margin-bottom:12px}\n.hpx-jc h3{font-size:16px;font-weight:600;margin-bottom:8px;line-height:1.3}\n.hpx-jc p{font-size:14px;color:var(--c-muted)}\n.hpx-jc.now{border-color:rgba(229,72,77,.35);background:linear-gradient(160deg,#fff,#FBF3F3)}\n\n\/* PURPOSE statement *\/\n.hpx-purpose{max-width:720px;margin:36px auto 0;text-align:center}\n.hpx-purpose p{font-family:'Unbounded',sans-serif;font-weight:600;font-size:clamp(17px,2vw,21px);line-height:1.5;color:var(--c-purple2)}\n.hpx-purpose em{font-style:normal;background:var(--grad);background-size:220% 100%;-webkit-background-clip:text;background-clip:text;color:transparent}\n\n\/* PRINCIPLES *\/\n.hpx-grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:8px}\n.hpx-card{background:#fff;border:1px solid var(--c-line);border-radius:var(--r);padding:24px;box-shadow:var(--sh);transition:transform .18s,box-shadow .18s}\n.hpx-card:hover{transform:translateY(-3px);box-shadow:0 14px 40px rgba(61,45,92,.13)}\n.hpx-card .ico{width:40px;height:40px;border-radius:10px;background:var(--c-soft);display:flex;align-items:center;justify-content:center;margin-bottom:14px}\n.hpx-card .ico svg{width:20px;height:20px;color:var(--c-red)}\n.hpx-card h3{font-size:16px;font-weight:600;margin-bottom:8px}\n.hpx-card p{font-size:14px;color:var(--c-muted)}\n\n\/* EXPERTISE bullets *\/\n.hpx-exp{display:grid;grid-template-columns:1fr 1fr;gap:12px 30px;margin-top:8px;max-width:900px}\n.hpx-exp li{position:relative;padding-left:26px;font-size:15.5px;color:var(--c-muted);list-style:none}\n.hpx-exp li::before{content:\"\";position:absolute;left:2px;top:9px;width:7px;height:7px;border-radius:50%;background:var(--grad)}\n.hpx-exp li b{color:var(--c-text)}\n\n\/* CTA band *\/\n.hpx-band{background:linear-gradient(135deg,#3D2D5C 0%,#4B3B7A 55%,#7A3158 100%);text-align:center}\n.hpx-band h2{color:#fff;margin-left:auto;margin-right:auto}\n.hpx-band p{color:#CDC2E6;max-width:54ch;margin:0 auto 28px}\n\n@media (prefers-reduced-motion: no-preference){\n .hpx-rv{opacity:0;transform:translateY(22px);transition:opacity .6s ease,transform .6s cubic-bezier(.2,.7,.3,1)}\n .hpx-rv.in{opacity:1;transform:none}\n .hpx-hero h1 .grad,.hpx-badge .v,.hpx-purpose em{animation:hpxShine 5s linear infinite;background-size:220% 100%}\n @keyframes hpxShine{from{background-position:0 0}to{background-position:220% 0}}\n}\n@media(max-width:900px){\n .hpx-hero .wrap{grid-template-columns:1fr;gap:32px}\n .hpx-hero h1{max-width:100%;font-size:clamp(24px,7vw,34px)}\n .hpx-photo{order:-1;max-width:240px;margin:0 auto}\n .hpx-numbers .wrap{grid-template-columns:repeat(2,1fr)}\n .hpx-journey{grid-template-columns:1fr}\n .hpx-grid3{grid-template-columns:1fr}\n .hpx-exp{grid-template-columns:1fr}\n .hpx section{padding:48px 0}\n .hpx .btn{display:block}\n}\n<\/style>\n<\/head>\n<body>\n\n<main class=\"hpx\">\n\n \n <header class=\"hpx-hero\">\n <div class=\"wrap\">\n <div class=\"hpx-photo\">\n <img fetchpriority=\"high\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/ppc-specialist-meta-google-scaled-e1760905742387-716x1024.webp\"\n alt=\"\u0425\u0440\u0438\u0441\u0442\u0438\u044f\u043d \u041f\u0430\u043d\u043e\u0432 \u2014 Performance Marketing \u0435\u043a\u0441\u043f\u0435\u0440\u0442, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 Google Ads \u0438 Meta Ads\"\n width=\"716\" height=\"1024\" fetchpriority=\"high\" decoding=\"async\">\n <div class=\"hpx-badge\">\n <div class=\"v\">\u20ac2 000 000+<\/div>\n <div class=\"l\">\u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0431\u044e\u0434\u0436\u0435\u0442<\/div>\n <\/div>\n <\/div>\n <div class=\"hpx-hero-copy\">\n <p class=\"eyebrow\">\u0437\u0430 \u043c\u0435\u043d<\/p>\n <h1>\u0412\u0438\u0441\u043e\u043a\u043e\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d \u0434\u0438\u0437\u0430\u0439\u043d \u0435\u043a\u0438\u043f \u0438 <span class=\"grad\">AI \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0443\u043c<\/span>, \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0438 \u043e\u0442 performance marketing \u0435\u043a\u0441\u043f\u0435\u0440\u0442.<\/h1>\n <p class=\"lead\">\u0426\u0435\u043d\u0442\u0440\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435, \u043a\u043e\u0439\u0442\u043e \u0412\u0438 \u0434\u0430\u0432\u0430 \u043c\u0430\u0449\u0430\u0431\u0430 \u043d\u0430 \u0430\u0433\u0435\u043d\u0446\u0438\u044f \u0441 \u043f\u0440\u0435\u0446\u0438\u0437\u043d\u043e\u0441\u0442\u0442\u0430 \u0438 \u043b\u0438\u0447\u043d\u043e\u0442\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043d\u0430 \u0435\u0434\u0438\u043d \u0435\u043a\u0441\u043f\u0435\u0440\u0442 \u2014 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441 \u043c\u0435\u043d.<\/p>\n <a class=\"btn\" href=\"\/kontakti\/\">\u0417\u0430\u044f\u0432\u0435\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0430 \u2192<\/a>\n <p class=\"hpx-note\">\u041e\u0442\u0433\u043e\u0432\u043e\u0440 \u0432 \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 24 \u0447.<\/p>\n <\/div>\n <\/div>\n <\/header>\n\n \n <section class=\"hpx-numbers\" aria-label=\"\u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438\">\n <div class=\"wrap\">\n <div class=\"hpx-num\"><div class=\"v\">\u20ac2M+<\/div><div class=\"l\">\u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0431\u044e\u0434\u0436\u0435\u0442<\/div><\/div>\n <div class=\"hpx-num\"><div class=\"v\">90+<\/div><div class=\"l\">\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u2014 B2B \u0438 e-commerce<\/div><\/div>\n <div class=\"hpx-num\"><div class=\"v\">5+<\/div><div class=\"l\">\u0433\u043e\u0434\u0438\u043d\u0438 \u0432 performance \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/div><\/div>\n <div class=\"hpx-num\"><div class=\"v\">4<\/div><div class=\"l\">\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u2014 Meta, Google, TikTok, LinkedIn<\/div><\/div>\n <\/div>\n <\/section>\n\n \n <section>\n <div class=\"wrap\">\n <p class=\"eyebrow center\">\u043f\u044a\u0442\u044f\u0442 \u0434\u043e\u0442\u0443\u043a<\/p>\n <h2 class=\"center\" style=\"margin-bottom:36px\">\u0422\u0440\u0438 \u0435\u0442\u0430\u043f\u0430, \u0435\u0434\u043d\u0430 \u043f\u043e\u0441\u043e\u043a\u0430 \u2014 \u0432\u0441\u0435 \u043f\u043e-\u0432\u0438\u0441\u043e\u043a\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430<\/h2>\n <div class=\"hpx-journey\">\n <div class=\"hpx-jc hpx-rv\">\n <div class=\"step\">01 \u00b7 \u041d\u0410\u0427\u0410\u041b\u041e\u0422\u041e<\/div>\n <h3>In-house \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/h3>\n <p>\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u0445 \u0446\u0435\u043b\u0438\u044f \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438 \u2014 \u043f\u043b\u0430\u0442\u0435\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google \u0438 Meta, \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u0444\u0443\u043d\u0438\u0438 \u0438 SEO \u0432\u044a\u0440\u0445\u0443 \u0445\u0438\u043b\u044f\u0434\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438. \u0422\u0430\u043c \u0440\u0430\u0437\u0431\u0440\u0430\u0445, \u0447\u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0431\u044e\u0434\u0436\u0435\u0442\u0430, \u043d\u0435 \u043e\u0431\u0435\u043c\u044a\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0435 \u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0438\u044f\u0442 \u043b\u043e\u0441\u0442.<\/p>\n <\/div>\n <div class=\"hpx-jc hpx-rv\">\n <div class=\"step\">02 \u00b7 \u0410\u0413\u0415\u041d\u0426\u0418\u042f\u0422\u0410<\/div>\n <h3>Full-service \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0430\u0433\u0435\u043d\u0446\u0438\u044f<\/h3>\n <p>\u0412\u043e\u0434\u0435\u0445 \u043f\u043b\u0430\u0442\u0435\u043d\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 end-to-end \u043f\u0440\u0435\u0437 Google, Meta, TikTok \u0438 LinkedIn \u0437\u0430 \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e \u043e\u0442 \u0435\u0434\u043d\u0438 \u043e\u0442 <b>\u043d\u0430\u0439-\u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u0431\u0440\u0430\u043d\u0434\u043e\u0432\u0435 \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0442\u0430<\/b> \u2014 KFC, Office 1, \u0432\u043e\u0434\u0435\u0449\u0438 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u043d\u0438 \u0438 \u0444\u0430\u0440\u043c\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0438 \u043f\u0440\u0435\u043c\u0438\u0443\u043c \u0445\u043e\u0442\u0435\u043b\u0438\u0435\u0440\u0441\u0442\u0432\u043e.<\/p>\n <\/div>\n <div class=\"hpx-jc now hpx-rv\">\n <div class=\"step\">03 \u00b7 \u0414\u041d\u0415\u0421<\/div>\n <h3>\u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430<\/h3>\n <p>\u041e\u0442\u0432\u043e\u0440\u0438\u0445 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0441 \u0435\u0434\u043d\u0430 \u044f\u0441\u043d\u0430 \u0446\u0435\u043b \u2014 \u0432\u0438\u0441\u043e\u043a\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430 \u0447\u0440\u0435\u0437 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u043f\u043e\u0434\u0445\u043e\u0434, \u043b\u0438\u0447\u043d\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430. \u0412\u044a\u0432 \u0432\u0441\u0435\u043a\u0438 \u0430\u043a\u0430\u0443\u043d\u0442 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441 \u043c\u0435\u043d \u2014 \u0431\u0435\u0437 \u0434\u0435\u043b\u0435\u0433\u0438\u0440\u0430\u043d\u0435 \u043a\u044a\u043c \u0434\u0436\u0443\u043d\u0438\u044a\u0440 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b \u0438 \u0430\u043a\u0430\u0443\u043d\u0442 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440\u0438.<\/p>\n <\/div>\n <\/div>\n <div class=\"hpx-purpose hpx-rv\">\n <p>\u041e\u0442 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u044f \u043c\u0430\u0449\u0430\u0431 <em>\u0434\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u044a\u043f \u0438\u0434\u0435\u0438<\/em> \u2014 \u043e\u043f\u0438\u0442\u044a\u0442 \u043c\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u0434\u0430 \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u043c \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f \u0437\u0430 \u0432\u0441\u0435\u043a\u0438 \u0435\u0442\u0430\u043f \u043e\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u0442\u043e \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"alt\">\n <div class=\"wrap\">\n <p class=\"eyebrow\">\u043a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u044f<\/p>\n <h2>\u0422\u0440\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0430, \u043a\u043e\u0438\u0442\u043e \u043d\u0435 \u043f\u0440\u0430\u0432\u044f \u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0438\u0441 \u0441<\/h2>\n <div class=\"hpx-grid3\">\n <div class=\"hpx-card hpx-rv\">\n <div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 3v18h18\" stroke-linecap=\"round\"\/><path d=\"M7 14l4-4 3 3 5-6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <h3>\u041f\u0435\u0447\u0430\u043b\u0431\u0430 \u0438 \u0440\u044a\u0441\u0442 \u043d\u0430 \u043f\u044a\u0440\u0432\u043e \u043c\u044f\u0441\u0442\u043e<\/h3>\n <p>\u0420\u0435\u0448\u0435\u043d\u0438\u044f\u0442\u0430 \u0441\u0435 \u0432\u043e\u0434\u044f\u0442 \u043e\u0442 \u043d\u0435\u0442\u043d\u0430 \u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442 \u0438 \u043f\u0440\u0438\u043d\u043e\u0441 \u043a\u044a\u043c \u043f\u0435\u0447\u0430\u043b\u0431\u0430\u0442\u0430 \u2014 \u043d\u0435 \u043e\u0442 \u0438\u043c\u043f\u0440\u0435\u0441\u0438\u0438, \u043b\u0430\u0439\u043a\u043e\u0432\u0435 \u0438\u043b\u0438 ROAS, \u0438\u0437\u0432\u0430\u0434\u0435\u043d \u043e\u0442 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442.<\/p>\n <\/div>\n <div class=\"hpx-card hpx-rv\">\n <div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"8\" r=\"4\"\/><path d=\"M4 21c0-4 4-6 8-6s8 2 8 6\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <h3>\u0420\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441 \u043c\u0435\u043d<\/h3>\n <p>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430, \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435\u0442\u043e \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u044a\u0442 \u0441\u0430 \u0432 \u0435\u0434\u043d\u0438 \u0440\u044a\u0446\u0435. \u0411\u0435\u0437 \u043f\u0440\u0435\u043f\u0440\u0435\u0434\u0430\u0432\u0430\u043d\u0435 \u043c\u0435\u0436\u0434\u0443 \u043e\u0442\u0434\u0435\u043b\u0438, \u0431\u0435\u0437 \u0433\u0443\u0431\u0435\u043d\u0435 \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442, \u0431\u0435\u0437 \u201e\u0449\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u044f \u0441 \u0435\u043a\u0438\u043f\u0430\".<\/p>\n <\/div>\n <div class=\"hpx-card hpx-rv\">\n <div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 2l2.4 7.4H22l-6 4.6 2.3 7.4-6.3-4.6L5.7 21 8 14 2 9.4h7.6z\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <h3>\u041f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442 \u043e\u0442 \u043f\u044a\u0440\u0432\u0438\u044f \u0434\u0435\u043d<\/h3>\n <p>\u0410\u043a\u0430\u0443\u043d\u0442\u0438\u0442\u0435 \u0438 \u0434\u0430\u043d\u043d\u0438\u0442\u0435 \u0441\u0430 \u0412\u0430\u0448\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043e\u0441\u0442. \u0418\u043c\u0430\u0442\u0435 \u043f\u044a\u043b\u0435\u043d \u0434\u043e\u0441\u0442\u044a\u043f, \u0432\u0438\u0436\u0434\u0430\u0442\u0435 \u043a\u0430\u043a\u0432\u043e \u0441\u0435 \u043f\u0440\u0430\u0432\u0438 \u0438 \u0437\u0430\u0449\u043e \u2014 \u0432\u044a\u0432 \u0432\u0441\u0435\u043a\u0438 \u043c\u043e\u043c\u0435\u043d\u0442.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section>\n <div class=\"wrap\">\n <p class=\"eyebrow\">\u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430<\/p>\n <h2>\u041a\u0430\u043a\u0432\u043e \u0432\u043b\u0430\u0434\u0435\u044f \u043d\u0430 \u0434\u044a\u043b\u0431\u043e\u043a\u043e \u043d\u0438\u0432\u043e<\/h2>\n <ul class=\"hpx-exp\">\n <li><b>Google Ads<\/b> \u2014 Search, Performance Max, Shopping, YouTube<\/li>\n <li><b>Meta Ads<\/b> \u2014 \u043c\u0430\u0449\u0430\u0431\u0438\u0440\u0430\u043d\u0435, prospecting, \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/li>\n <li><b>Server-side tracking<\/b> \u2014 Stape, CAPI, \u043d\u0430\u0434\u0435\u0436\u0434\u043d\u0438 \u0434\u0430\u043d\u043d\u0438<\/li>\n <li><b>Website CRO<\/b> \u2014 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0438 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0435\u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438<\/li>\n <li><b>Profit-first \u0430\u043d\u0430\u043b\u0438\u0437<\/b> \u2014 MER, POAS, \u043d\u0435\u0442\u043d\u0430 \u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442<\/li>\n <li><b>\u041a\u0440\u0438\u0435\u0439\u0442\u0438\u0432 \u043f\u0440\u043e\u0446\u0435\u0441<\/b> \u2014 \u0434\u0438\u0437\u0430\u0439\u043d \u0435\u043a\u0438\u043f + AI \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f<\/li>\n <\/ul>\n <\/div>\n <\/section>\n\n \n <section class=\"hpx-band\">\n <div class=\"wrap\">\n <h2>\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430\u0439\u0442\u0435 \u0432 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0412\u0430\u0448\u0430\u0442\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u0435\u0437 2026<\/h2>\n <p>\u0418\u0437\u043f\u0440\u0430\u0442\u0435\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u043e \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435 \u2014 \u043e\u0442\u0433\u043e\u0432\u043e\u0440 \u0441 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 \u0432 \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 24 \u0447.<\/p>\n <div class=\"hpx-cta\">\n <a class=\"btn\" href=\"\/kontakti\/\">\u0417\u0430\u044f\u0432\u0435\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0430 \u2192<\/a>\n <a class=\"btn-ghost\" href=\"\/ppc-rezultati\" style=\"background:rgba(255,255,255,.08);color:#fff;border-color:rgba(255,255,255,.25)\">\u0412\u0438\u0436\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u2192<\/a>\n <\/div>\n <\/div>\n <\/section>\n\n<\/main>\n\n<script>\n(function(){\n var root=document.querySelector('.hpx');\n if(!root||!('IntersectionObserver' in window)) return;\n if(matchMedia('(prefers-reduced-motion: reduce)').matches) return;\n var io=new IntersectionObserver(function(es){es.forEach(function(e){if(e.isIntersecting){e.target.classList.add('in');io.unobserve(e.target);}});},{rootMargin:'0px 0px -8% 0px'});\n root.querySelectorAll('.hpx-rv').forEach(function(el){io.observe(el);});\n})();\n<\/script>\n\n<\/body>\n<\/html><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1498038 e-flex e-con-boxed e-con e-parent\" data-id=\"1498038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d00aa9 elementor-widget elementor-widget-heading\" data-id=\"0d00aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0421\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u0438<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d226286 e-flex e-con-boxed e-con e-parent\" data-id=\"d226286\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1f044 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"ec1f044\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"navigation":"both","autoplay":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","autoplay_speed":5000,"infinite":"yes","speed":500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Shopping-ads-Certification-768x644.webp\" alt=\"Shopping ads Certification\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Apps-768x644.webp\" alt=\"Google Ads Apps\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Measurement-768x644.webp\" alt=\"Google Ads - Measurement\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 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role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Fundamentals-of-Digital-Marketing-768x644.webp\" alt=\"Fundamentals of Digital Marketing\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Display-768x644.webp\" alt=\"Google Ads Display\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Video-768x644.webp\" alt=\"Google Ads Video\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Creative-768x644.webp\" alt=\"Google Ads Creative\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/AI-Powered-Performance-Ads-768x644.webp\" alt=\"AI-Powered Performance Ads\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/SEO-June-2022-768x644.webp\" alt=\"SEO - June 2022\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Analytics-2022-768x644.webp\" alt=\"Google Analytics - 2022\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Advanced-768x644.webp\" alt=\"Google Ads Advanced\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-ads-May-2022-768x644.webp\" alt=\"Google ads - May 2022\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Facebook-Marketing-768x644.webp\" alt=\"Facebook Marketing\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Facebook-Marketing-Advanced-768x644.webp\" alt=\"Facebook Marketing Advanced\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Content-Marketing-768x644.webp\" alt=\"Content Marketing\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-07f4447 e-flex e-con-boxed e-con e-parent\" data-id=\"07f4447\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8305c2e elementor-widget elementor-widget-text-editor\" data-id=\"8305c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u041b\u0438\u043d\u043a\u043e\u0432\u0435:<\/strong><br \/><br \/><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xjn30re xat24cr x1hb08if x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xcaqkgz x18d9i69 xbwkkl7 x3jgonx x1bhl96m\">\u27a1 <\/span><\/span><a href=\"\/chesto-zadavani-vuprosi\/\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/a><br \/><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xjn30re xat24cr x1hb08if x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xcaqkgz x18d9i69 xbwkkl7 x3jgonx x1bhl96m\">\u27a1 <\/span><\/span><a href=\"\/google-reklama\/\">Google \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/a><br \/><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xjn30re xat24cr x1hb08if x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xcaqkgz x18d9i69 xbwkkl7 x3jgonx x1bhl96m\">\u27a1 <\/span><\/span><a href=\"\/facebook-reklama\/\">Facebook \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/a><br \/><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xjn30re xat24cr x1hb08if x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xcaqkgz x18d9i69 xbwkkl7 x3jgonx x1bhl96m\">\u27a1 <\/span><\/span><a href=\"\/landing-page-optimizatsiya\/\">Landing Page \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f<\/a><br \/><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xjn30re xat24cr x1hb08if x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xcaqkgz x18d9i69 xbwkkl7 x3jgonx x1bhl96m\">\u27a1 <\/span><\/span><a href=\"\/digitalen-odit\/\">\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043e\u0434\u0438\u0442 \u0437\u0430 \u0412\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430 \u043c\u0435\u043d \u2014 \u0425\u0440\u0438\u0441\u0442\u0438\u044f\u043d \u041f\u0430\u043d\u043e\u0432, Performance Marketing \u0435\u043a\u0441\u043f\u0435\u0440\u0442 | hpanov-digital \u20ac2 000 000+ \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0431\u044e\u0434\u0436\u0435\u0442 \u0437\u0430 \u043c\u0435\u043d \u0412\u0438\u0441\u043e\u043a\u043e\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d \u0434\u0438\u0437\u0430\u0439\u043d \u0435\u043a\u0438\u043f \u0438 AI \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0443\u043c, \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0438 \u043e\u0442 performance marketing \u0435\u043a\u0441\u043f\u0435\u0440\u0442. \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435, \u043a\u043e\u0439\u0442\u043e \u0412\u0438 \u0434\u0430\u0432\u0430 \u043c\u0430\u0449\u0430\u0431\u0430 \u043d\u0430 \u0430\u0433\u0435\u043d\u0446\u0438\u044f \u0441 \u043f\u0440\u0435\u0446\u0438\u0437\u043d\u043e\u0441\u0442\u0442\u0430 \u0438 \u043b\u0438\u0447\u043d\u043e\u0442\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043d\u0430 \u0435\u0434\u0438\u043d \u0435\u043a\u0441\u043f\u0435\u0440\u0442 \u2014 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441 \u043c\u0435\u043d. \u0417\u0430\u044f\u0432\u0435\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0430 \u2192 \u041e\u0442\u0433\u043e\u0432\u043e\u0440 \u0432 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-623","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/pages\/623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/comments?post=623"}],"version-history":[{"count":64,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/pages\/623\/revisions"}],"predecessor-version":[{"id":23493,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/pages\/623\/revisions\/23493"}],"wp:attachment":[{"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/media?parent=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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--c-faint:#776D93;\n --c-purple:#4B3B7A; --c-purple2:#3D2D5C; --c-red:#E5484D;\n --grad:linear-gradient(100deg,#4B3B7A 0%,#E5484D 100%);\n --r:14px; --sh:0 8px 32px rgba(61,45,92,.08);\n font-family:'Manrope',sans-serif;font-size:17px;line-height:1.65;color:var(--c-text);\n -webkit-font-smoothing:antialiased;overflow-x:hidden;\n}\n.hpx *{margin:0;padding:0;box-sizing:border-box}\n.hpx .wrap{max-width:1100px;margin:0 auto;padding:0 22px}\n.hpx .wrap-narrow{max-width:780px;margin:0 auto;padding:0 22px}\n.hpx h1,.hpx h2,.hpx h3{font-family:'Unbounded',sans-serif;line-height:1.16;letter-spacing:-.01em;color:var(--c-purple2);overflow-wrap:break-word;word-break:break-word;hyphens:auto}\n.hpx h2{font-size:clamp(22px,2.6vw,30px);font-weight:800;margin-bottom:14px;max-width:32ch}\n.hpx section{padding:64px 0}\n.hpx .sub{color:var(--c-muted);max-width:66ch;margin-bottom:30px;font-size:16.5px}\n.hpx .sub b{color:var(--c-purple2);font-weight:800}\n.hpx .alt{background:var(--c-soft);border-top:1px solid var(--c-line);border-bottom:1px solid var(--c-line)}\n.hpx .center{text-align:center;margin-left:auto;margin-right:auto}\n.hpx .grad{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}\n.hpx .nowrap{white-space:nowrap}\n.hpx .eyebrow{font-size:12px;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:var(--c-red);margin-bottom:14px}\n.hpx li b{display:inline}\n.hpx .btn{display:inline-block;font-family:'Unbounded',sans-serif;font-weight:600;font-size:14px;color:#fff;background:var(--grad);background-size:160% 100%;border-radius:11px;padding:16px 26px;text-decoration:none;text-align:center;transition:background-position .3s,transform .15s,box-shadow .15s;box-shadow:0 10px 26px rgba(229,72,77,.22)}\n.hpx .btn:hover{background-position:100% 0;transform:translateY(-2px);box-shadow:0 14px 32px rgba(229,72,77,.3);color:#fff}\n.hpx .btn-ghost{display:inline-block;font-family:'Unbounded',sans-serif;font-weight:600;font-size:14px;color:var(--c-purple2);background:#fff;border:1.5px solid var(--c-line);border-radius:11px;padding:15px 22px;text-decoration:none;transition:border-color .15s,transform .15s}\n.hpx .btn-ghost:hover{border-color:var(--c-red);color:var(--c-purple2);transform:translateY(-2px)}\n.hpx-cta{display:flex;gap:13px;justify-content:center;flex-wrap:wrap}\n\n\/* HERO *\/\n.hpx-hero{padding:56px 0 56px;background:linear-gradient(180deg,#FFF 0%,#F8F6FB 100%);overflow:hidden;position:relative}\n.hpx-hero::before{content:\"\";position:absolute;top:-180px;right:-160px;width:560px;height:560px;border-radius:50%;background:radial-gradient(circle,rgba(229,72,77,.14) 0%,rgba(75,59,122,.12) 45%,transparent 70%);pointer-events:none}\n.hpx-hero .wrap{display:grid;grid-template-columns:.85fr 1.15fr;gap:48px;align-items:center;position:relative;z-index:1}\n.hpx-hero h1{font-size:clamp(27px,3.6vw,40px);font-weight:800;max-width:18ch;margin-bottom:20px}\n.hpx-hero .lead{font-size:18px;color:var(--c-muted);max-width:52ch;margin-bottom:28px}\n.hpx-hero .lead b{color:var(--c-text);font-weight:800}\n.hpx-note{font-size:13px;color:var(--c-faint);margin-top:14px}\n.hpx-photo{position:relative;display:flex;align-items:flex-end;justify-content:center}\n.hpx-photo img{display:block;width:100%;max-width:320px;height:auto;border-radius:var(--r);filter:drop-shadow(0 24px 48px rgba(61,45,92,.18))}\n.hpx-badge{position:absolute;left:-12px;bottom:30px;background:#fff;border:1px solid var(--c-line);border-radius:12px;padding:11px 15px;box-shadow:var(--sh)}\n.hpx-badge .v{font-family:'Unbounded',sans-serif;font-weight:800;font-size:15px;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;white-space:nowrap}\n.hpx-badge .l{font-size:11px;color:var(--c-muted)}\n\n\/* NUMBERS *\/\n.hpx-numbers{background:var(--c-purple2);padding:0}\n.hpx-numbers .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;padding:30px 22px}\n.hpx-num .v{font-family:'Unbounded',sans-serif;font-weight:800;font-size:clamp(19px,2.3vw,27px);color:#fff;white-space:nowrap}\n.hpx-num:first-child .v{background:linear-gradient(100deg,#B5A4E8 0%,#FF7A7E 100%);-webkit-background-clip:text;background-clip:text;color:transparent}\n.hpx-num .l{font-size:13px;color:#BBAEDC;margin-top:3px}\n\n\/* JOURNEY \u2014 \u043a\u0430\u0440\u0438\u0435\u0440\u0435\u043d \u043f\u044a\u0442, 3 \u0435\u0442\u0430\u043f\u0430 *\/\n.hpx-journey{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:8px;position:relative}\n.hpx-jc{background:#fff;border:1px solid var(--c-line);border-radius:var(--r);padding:26px 24px;box-shadow:var(--sh);position:relative;transition:transform .18s,box-shadow .18s}\n.hpx-jc:hover{transform:translateY(-3px);box-shadow:0 14px 40px rgba(61,45,92,.13)}\n.hpx-jc .step{font-family:'Unbounded',sans-serif;font-weight:800;font-size:13px;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;margin-bottom:12px}\n.hpx-jc h3{font-size:16px;font-weight:600;margin-bottom:8px;line-height:1.3}\n.hpx-jc p{font-size:14px;color:var(--c-muted)}\n.hpx-jc.now{border-color:rgba(229,72,77,.35);background:linear-gradient(160deg,#fff,#FBF3F3)}\n\n\/* PURPOSE statement *\/\n.hpx-purpose{max-width:720px;margin:36px auto 0;text-align:center}\n.hpx-purpose p{font-family:'Unbounded',sans-serif;font-weight:600;font-size:clamp(17px,2vw,21px);line-height:1.5;color:var(--c-purple2)}\n.hpx-purpose em{font-style:normal;background:var(--grad);background-size:220% 100%;-webkit-background-clip:text;background-clip:text;color:transparent}\n\n\/* PRINCIPLES *\/\n.hpx-grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:8px}\n.hpx-card{background:#fff;border:1px solid var(--c-line);border-radius:var(--r);padding:24px;box-shadow:var(--sh);transition:transform .18s,box-shadow .18s}\n.hpx-card:hover{transform:translateY(-3px);box-shadow:0 14px 40px rgba(61,45,92,.13)}\n.hpx-card .ico{width:40px;height:40px;border-radius:10px;background:var(--c-soft);display:flex;align-items:center;justify-content:center;margin-bottom:14px}\n.hpx-card .ico svg{width:20px;height:20px;color:var(--c-red)}\n.hpx-card h3{font-size:16px;font-weight:600;margin-bottom:8px}\n.hpx-card p{font-size:14px;color:var(--c-muted)}\n\n\/* EXPERTISE bullets *\/\n.hpx-exp{display:grid;grid-template-columns:1fr 1fr;gap:12px 30px;margin-top:8px;max-width:900px}\n.hpx-exp li{position:relative;padding-left:26px;font-size:15.5px;color:var(--c-muted);list-style:none}\n.hpx-exp li::before{content:\"\";position:absolute;left:2px;top:9px;width:7px;height:7px;border-radius:50%;background:var(--grad)}\n.hpx-exp li b{color:var(--c-text)}\n\n\/* CTA band *\/\n.hpx-band{background:linear-gradient(135deg,#3D2D5C 0%,#4B3B7A 55%,#7A3158 100%);text-align:center}\n.hpx-band h2{color:#fff;margin-left:auto;margin-right:auto}\n.hpx-band p{color:#CDC2E6;max-width:54ch;margin:0 auto 28px}\n\n@media (prefers-reduced-motion: no-preference){\n .hpx-rv{opacity:0;transform:translateY(22px);transition:opacity .6s ease,transform .6s cubic-bezier(.2,.7,.3,1)}\n .hpx-rv.in{opacity:1;transform:none}\n .hpx-hero h1 .grad,.hpx-badge .v,.hpx-purpose em{animation:hpxShine 5s linear infinite;background-size:220% 100%}\n @keyframes hpxShine{from{background-position:0 0}to{background-position:220% 0}}\n}\n@media(max-width:900px){\n .hpx-hero .wrap{grid-template-columns:1fr;gap:32px}\n .hpx-hero h1{max-width:100%;font-size:clamp(24px,7vw,34px)}\n .hpx-photo{order:-1;max-width:240px;margin:0 auto}\n .hpx-numbers .wrap{grid-template-columns:repeat(2,1fr)}\n .hpx-journey{grid-template-columns:1fr}\n .hpx-grid3{grid-template-columns:1fr}\n .hpx-exp{grid-template-columns:1fr}\n .hpx section{padding:48px 0}\n .hpx .btn{display:block}\n}\n<\/style>\n<\/head>\n<body>\n\n<main class=\"hpx\">\n\n \n <header class=\"hpx-hero\">\n <div class=\"wrap\">\n <div class=\"hpx-photo\">\n <img fetchpriority=\"high\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/ppc-specialist-meta-google-scaled-e1760905742387-716x1024.webp\"\n alt=\"\u0425\u0440\u0438\u0441\u0442\u0438\u044f\u043d \u041f\u0430\u043d\u043e\u0432 \u2014 Performance Marketing \u0435\u043a\u0441\u043f\u0435\u0440\u0442, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 Google Ads \u0438 Meta Ads\"\n width=\"716\" height=\"1024\" fetchpriority=\"high\" decoding=\"async\">\n <div class=\"hpx-badge\">\n <div class=\"v\">\u20ac2 000 000+<\/div>\n <div class=\"l\">\u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0431\u044e\u0434\u0436\u0435\u0442<\/div>\n <\/div>\n <\/div>\n <div class=\"hpx-hero-copy\">\n <p class=\"eyebrow\">\u0437\u0430 \u043c\u0435\u043d<\/p>\n <h1>\u0412\u0438\u0441\u043e\u043a\u043e\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d \u0434\u0438\u0437\u0430\u0439\u043d \u0435\u043a\u0438\u043f \u0438 <span class=\"grad\">AI \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0443\u043c<\/span>, \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0438 \u043e\u0442 performance marketing \u0435\u043a\u0441\u043f\u0435\u0440\u0442.<\/h1>\n <p class=\"lead\">\u0426\u0435\u043d\u0442\u0440\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435, \u043a\u043e\u0439\u0442\u043e \u0412\u0438 \u0434\u0430\u0432\u0430 \u043c\u0430\u0449\u0430\u0431\u0430 \u043d\u0430 \u0430\u0433\u0435\u043d\u0446\u0438\u044f \u0441 \u043f\u0440\u0435\u0446\u0438\u0437\u043d\u043e\u0441\u0442\u0442\u0430 \u0438 \u043b\u0438\u0447\u043d\u043e\u0442\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043d\u0430 \u0435\u0434\u0438\u043d \u0435\u043a\u0441\u043f\u0435\u0440\u0442 \u2014 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441 \u043c\u0435\u043d.<\/p>\n <a class=\"btn\" href=\"\/kontakti\/\">\u0417\u0430\u044f\u0432\u0435\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0430 \u2192<\/a>\n <p class=\"hpx-note\">\u041e\u0442\u0433\u043e\u0432\u043e\u0440 \u0432 \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 24 \u0447.<\/p>\n <\/div>\n <\/div>\n <\/header>\n\n \n <section class=\"hpx-numbers\" aria-label=\"\u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438\">\n <div class=\"wrap\">\n <div class=\"hpx-num\"><div class=\"v\">\u20ac2M+<\/div><div class=\"l\">\u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0431\u044e\u0434\u0436\u0435\u0442<\/div><\/div>\n <div class=\"hpx-num\"><div class=\"v\">90+<\/div><div class=\"l\">\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u2014 B2B \u0438 e-commerce<\/div><\/div>\n <div class=\"hpx-num\"><div class=\"v\">5+<\/div><div class=\"l\">\u0433\u043e\u0434\u0438\u043d\u0438 \u0432 performance \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/div><\/div>\n <div class=\"hpx-num\"><div class=\"v\">4<\/div><div class=\"l\">\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u2014 Meta, Google, TikTok, LinkedIn<\/div><\/div>\n <\/div>\n <\/section>\n\n \n <section>\n <div class=\"wrap\">\n <p class=\"eyebrow center\">\u043f\u044a\u0442\u044f\u0442 \u0434\u043e\u0442\u0443\u043a<\/p>\n <h2 class=\"center\" style=\"margin-bottom:36px\">\u0422\u0440\u0438 \u0435\u0442\u0430\u043f\u0430, \u0435\u0434\u043d\u0430 \u043f\u043e\u0441\u043e\u043a\u0430 \u2014 \u0432\u0441\u0435 \u043f\u043e-\u0432\u0438\u0441\u043e\u043a\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430<\/h2>\n <div class=\"hpx-journey\">\n <div class=\"hpx-jc hpx-rv\">\n <div class=\"step\">01 \u00b7 \u041d\u0410\u0427\u0410\u041b\u041e\u0422\u041e<\/div>\n <h3>In-house \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/h3>\n <p>\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u0445 \u0446\u0435\u043b\u0438\u044f \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438 \u2014 \u043f\u043b\u0430\u0442\u0435\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google \u0438 Meta, \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u0444\u0443\u043d\u0438\u0438 \u0438 SEO \u0432\u044a\u0440\u0445\u0443 \u0445\u0438\u043b\u044f\u0434\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438. \u0422\u0430\u043c \u0440\u0430\u0437\u0431\u0440\u0430\u0445, \u0447\u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0431\u044e\u0434\u0436\u0435\u0442\u0430, \u043d\u0435 \u043e\u0431\u0435\u043c\u044a\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0435 \u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0438\u044f\u0442 \u043b\u043e\u0441\u0442.<\/p>\n <\/div>\n <div class=\"hpx-jc hpx-rv\">\n <div class=\"step\">02 \u00b7 \u0410\u0413\u0415\u041d\u0426\u0418\u042f\u0422\u0410<\/div>\n <h3>Full-service \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0430\u0433\u0435\u043d\u0446\u0438\u044f<\/h3>\n <p>\u0412\u043e\u0434\u0435\u0445 \u043f\u043b\u0430\u0442\u0435\u043d\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 end-to-end \u043f\u0440\u0435\u0437 Google, Meta, TikTok \u0438 LinkedIn \u0437\u0430 \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e \u043e\u0442 \u0435\u0434\u043d\u0438 \u043e\u0442 <b>\u043d\u0430\u0439-\u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u0431\u0440\u0430\u043d\u0434\u043e\u0432\u0435 \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0442\u0430<\/b> \u2014 KFC, Office 1, \u0432\u043e\u0434\u0435\u0449\u0438 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u043d\u0438 \u0438 \u0444\u0430\u0440\u043c\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0438 \u043f\u0440\u0435\u043c\u0438\u0443\u043c \u0445\u043e\u0442\u0435\u043b\u0438\u0435\u0440\u0441\u0442\u0432\u043e.<\/p>\n <\/div>\n <div class=\"hpx-jc now hpx-rv\">\n <div class=\"step\">03 \u00b7 \u0414\u041d\u0415\u0421<\/div>\n <h3>\u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430<\/h3>\n <p>\u041e\u0442\u0432\u043e\u0440\u0438\u0445 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0441 \u0435\u0434\u043d\u0430 \u044f\u0441\u043d\u0430 \u0446\u0435\u043b \u2014 \u0432\u0438\u0441\u043e\u043a\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430 \u0447\u0440\u0435\u0437 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u043f\u043e\u0434\u0445\u043e\u0434, \u043b\u0438\u0447\u043d\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430. \u0412\u044a\u0432 \u0432\u0441\u0435\u043a\u0438 \u0430\u043a\u0430\u0443\u043d\u0442 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441 \u043c\u0435\u043d \u2014 \u0431\u0435\u0437 \u0434\u0435\u043b\u0435\u0433\u0438\u0440\u0430\u043d\u0435 \u043a\u044a\u043c \u0434\u0436\u0443\u043d\u0438\u044a\u0440 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b \u0438 \u0430\u043a\u0430\u0443\u043d\u0442 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440\u0438.<\/p>\n <\/div>\n <\/div>\n <div class=\"hpx-purpose hpx-rv\">\n <p>\u041e\u0442 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u044f \u043c\u0430\u0449\u0430\u0431 <em>\u0434\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u044a\u043f \u0438\u0434\u0435\u0438<\/em> \u2014 \u043e\u043f\u0438\u0442\u044a\u0442 \u043c\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u0434\u0430 \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u043c \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f \u0437\u0430 \u0432\u0441\u0435\u043a\u0438 \u0435\u0442\u0430\u043f \u043e\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u0442\u043e \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"alt\">\n <div class=\"wrap\">\n <p class=\"eyebrow\">\u043a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u044f<\/p>\n <h2>\u0422\u0440\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0430, \u043a\u043e\u0438\u0442\u043e \u043d\u0435 \u043f\u0440\u0430\u0432\u044f \u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0438\u0441 \u0441<\/h2>\n <div class=\"hpx-grid3\">\n <div class=\"hpx-card hpx-rv\">\n <div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 3v18h18\" stroke-linecap=\"round\"\/><path d=\"M7 14l4-4 3 3 5-6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <h3>\u041f\u0435\u0447\u0430\u043b\u0431\u0430 \u0438 \u0440\u044a\u0441\u0442 \u043d\u0430 \u043f\u044a\u0440\u0432\u043e \u043c\u044f\u0441\u0442\u043e<\/h3>\n <p>\u0420\u0435\u0448\u0435\u043d\u0438\u044f\u0442\u0430 \u0441\u0435 \u0432\u043e\u0434\u044f\u0442 \u043e\u0442 \u043d\u0435\u0442\u043d\u0430 \u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442 \u0438 \u043f\u0440\u0438\u043d\u043e\u0441 \u043a\u044a\u043c \u043f\u0435\u0447\u0430\u043b\u0431\u0430\u0442\u0430 \u2014 \u043d\u0435 \u043e\u0442 \u0438\u043c\u043f\u0440\u0435\u0441\u0438\u0438, \u043b\u0430\u0439\u043a\u043e\u0432\u0435 \u0438\u043b\u0438 ROAS, \u0438\u0437\u0432\u0430\u0434\u0435\u043d \u043e\u0442 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442.<\/p>\n <\/div>\n <div class=\"hpx-card hpx-rv\">\n <div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"8\" r=\"4\"\/><path d=\"M4 21c0-4 4-6 8-6s8 2 8 6\" stroke-linecap=\"round\"\/><\/svg><\/div>\n <h3>\u0420\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441 \u043c\u0435\u043d<\/h3>\n <p>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430, \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435\u0442\u043e \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u044a\u0442 \u0441\u0430 \u0432 \u0435\u0434\u043d\u0438 \u0440\u044a\u0446\u0435. \u0411\u0435\u0437 \u043f\u0440\u0435\u043f\u0440\u0435\u0434\u0430\u0432\u0430\u043d\u0435 \u043c\u0435\u0436\u0434\u0443 \u043e\u0442\u0434\u0435\u043b\u0438, \u0431\u0435\u0437 \u0433\u0443\u0431\u0435\u043d\u0435 \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442, \u0431\u0435\u0437 \u201e\u0449\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u044f \u0441 \u0435\u043a\u0438\u043f\u0430\".<\/p>\n <\/div>\n <div class=\"hpx-card hpx-rv\">\n <div class=\"ico\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 2l2.4 7.4H22l-6 4.6 2.3 7.4-6.3-4.6L5.7 21 8 14 2 9.4h7.6z\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n <h3>\u041f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442 \u043e\u0442 \u043f\u044a\u0440\u0432\u0438\u044f \u0434\u0435\u043d<\/h3>\n <p>\u0410\u043a\u0430\u0443\u043d\u0442\u0438\u0442\u0435 \u0438 \u0434\u0430\u043d\u043d\u0438\u0442\u0435 \u0441\u0430 \u0412\u0430\u0448\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043e\u0441\u0442. \u0418\u043c\u0430\u0442\u0435 \u043f\u044a\u043b\u0435\u043d \u0434\u043e\u0441\u0442\u044a\u043f, \u0432\u0438\u0436\u0434\u0430\u0442\u0435 \u043a\u0430\u043a\u0432\u043e \u0441\u0435 \u043f\u0440\u0430\u0432\u0438 \u0438 \u0437\u0430\u0449\u043e \u2014 \u0432\u044a\u0432 \u0432\u0441\u0435\u043a\u0438 \u043c\u043e\u043c\u0435\u043d\u0442.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section>\n <div class=\"wrap\">\n <p class=\"eyebrow\">\u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430<\/p>\n <h2>\u041a\u0430\u043a\u0432\u043e \u0432\u043b\u0430\u0434\u0435\u044f \u043d\u0430 \u0434\u044a\u043b\u0431\u043e\u043a\u043e \u043d\u0438\u0432\u043e<\/h2>\n <ul class=\"hpx-exp\">\n <li><b>Google Ads<\/b> \u2014 Search, Performance Max, Shopping, YouTube<\/li>\n <li><b>Meta Ads<\/b> \u2014 \u043c\u0430\u0449\u0430\u0431\u0438\u0440\u0430\u043d\u0435, prospecting, \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/li>\n <li><b>Server-side tracking<\/b> \u2014 Stape, CAPI, \u043d\u0430\u0434\u0435\u0436\u0434\u043d\u0438 \u0434\u0430\u043d\u043d\u0438<\/li>\n <li><b>Website CRO<\/b> \u2014 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0438 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0435\u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438<\/li>\n <li><b>Profit-first \u0430\u043d\u0430\u043b\u0438\u0437<\/b> \u2014 MER, POAS, \u043d\u0435\u0442\u043d\u0430 \u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442<\/li>\n <li><b>\u041a\u0440\u0438\u0435\u0439\u0442\u0438\u0432 \u043f\u0440\u043e\u0446\u0435\u0441<\/b> \u2014 \u0434\u0438\u0437\u0430\u0439\u043d \u0435\u043a\u0438\u043f + AI \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f<\/li>\n <\/ul>\n <\/div>\n <\/section>\n\n \n <section class=\"hpx-band\">\n <div class=\"wrap\">\n <h2>\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430\u0439\u0442\u0435 \u0432 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0412\u0430\u0448\u0430\u0442\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u0435\u0437 2026<\/h2>\n <p>\u0418\u0437\u043f\u0440\u0430\u0442\u0435\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u043e \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435 \u2014 \u043e\u0442\u0433\u043e\u0432\u043e\u0440 \u0441 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 \u0432 \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 24 \u0447.<\/p>\n <div class=\"hpx-cta\">\n <a class=\"btn\" href=\"\/kontakti\/\">\u0417\u0430\u044f\u0432\u0435\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0430 \u2192<\/a>\n <a class=\"btn-ghost\" href=\"\/ppc-rezultati\" style=\"background:rgba(255,255,255,.08);color:#fff;border-color:rgba(255,255,255,.25)\">\u0412\u0438\u0436\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u2192<\/a>\n <\/div>\n <\/div>\n <\/section>\n\n<\/main>\n\n<script>\n(function(){\n var root=document.querySelector('.hpx');\n if(!root||!('IntersectionObserver' in window)) return;\n if(matchMedia('(prefers-reduced-motion: reduce)').matches) return;\n var io=new IntersectionObserver(function(es){es.forEach(function(e){if(e.isIntersecting){e.target.classList.add('in');io.unobserve(e.target);}});},{rootMargin:'0px 0px -8% 0px'});\n root.querySelectorAll('.hpx-rv').forEach(function(el){io.observe(el);});\n})();\n<\/script>\n\n<\/body>\n<\/html><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1498038 e-flex e-con-boxed e-con e-parent\" data-id=\"1498038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d00aa9 elementor-widget elementor-widget-heading\" data-id=\"0d00aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0421\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u0438<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d226286 e-flex e-con-boxed e-con e-parent\" data-id=\"d226286\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1f044 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"ec1f044\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"navigation":"both","autoplay":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","autoplay_speed":5000,"infinite":"yes","speed":500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Shopping-ads-Certification-768x644.webp\" alt=\"Shopping ads Certification\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Apps-768x644.webp\" alt=\"Google Ads Apps\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Measurement-768x644.webp\" alt=\"Google Ads - Measurement\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-My-Business-768x644.webp\" alt=\"Google My Business\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Analytics-Individual-768x644.webp\" alt=\"Google Analytics Individual\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Analytics-4-768x644.webp\" alt=\"Google Analytics 4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Fundamentals-of-Digital-Marketing-768x644.webp\" alt=\"Fundamentals of Digital Marketing\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Display-768x644.webp\" alt=\"Google Ads Display\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Video-768x644.webp\" alt=\"Google Ads Video\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Creative-768x644.webp\" alt=\"Google Ads Creative\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/AI-Powered-Performance-Ads-768x644.webp\" alt=\"AI-Powered Performance Ads\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/SEO-June-2022-768x644.webp\" alt=\"SEO - June 2022\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Analytics-2022-768x644.webp\" alt=\"Google Analytics - 2022\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-Ads-Advanced-768x644.webp\" alt=\"Google Ads Advanced\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Google-ads-May-2022-768x644.webp\" alt=\"Google ads - May 2022\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Facebook-Marketing-768x644.webp\" alt=\"Facebook Marketing\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Facebook-Marketing-Advanced-768x644.webp\" alt=\"Facebook Marketing Advanced\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 \u043e\u0442 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hpanov-digital.com\/wp-content\/uploads\/2025\/02\/Content-Marketing-768x644.webp\" alt=\"Content Marketing\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-07f4447 e-flex e-con-boxed e-con e-parent\" data-id=\"07f4447\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8305c2e elementor-widget elementor-widget-text-editor\" data-id=\"8305c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u041b\u0438\u043d\u043a\u043e\u0432\u0435:<\/strong><br \/><br \/><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xjn30re xat24cr x1hb08if x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xcaqkgz x18d9i69 xbwkkl7 x3jgonx x1bhl96m\">\u27a1 <\/span><\/span><a href=\"\/chesto-zadavani-vuprosi\/\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/a><br \/><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xjn30re xat24cr x1hb08if x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xcaqkgz x18d9i69 xbwkkl7 x3jgonx x1bhl96m\">\u27a1 <\/span><\/span><a href=\"\/google-reklama\/\">Google \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/a><br \/><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xjn30re xat24cr x1hb08if x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xcaqkgz x18d9i69 xbwkkl7 x3jgonx x1bhl96m\">\u27a1 <\/span><\/span><a href=\"\/facebook-reklama\/\">Facebook \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/a><br \/><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xjn30re xat24cr x1hb08if x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xcaqkgz x18d9i69 xbwkkl7 x3jgonx x1bhl96m\">\u27a1 <\/span><\/span><a href=\"\/landing-page-optimizatsiya\/\">Landing Page \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f<\/a><br \/><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xjn30re xat24cr x1hb08if x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xcaqkgz x18d9i69 xbwkkl7 x3jgonx x1bhl96m\">\u27a1 <\/span><\/span><a href=\"\/digitalen-odit\/\">\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043e\u0434\u0438\u0442 \u0437\u0430 \u0412\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430 \u043c\u0435\u043d \u2014 \u0425\u0440\u0438\u0441\u0442\u0438\u044f\u043d \u041f\u0430\u043d\u043e\u0432, Performance Marketing \u0435\u043a\u0441\u043f\u0435\u0440\u0442 | hpanov-digital \u20ac2 000 000+ \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0431\u044e\u0434\u0436\u0435\u0442 \u0437\u0430 \u043c\u0435\u043d \u0412\u0438\u0441\u043e\u043a\u043e\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d \u0434\u0438\u0437\u0430\u0439\u043d \u0435\u043a\u0438\u043f \u0438 AI \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0443\u043c, \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0438 \u043e\u0442 performance marketing \u0435\u043a\u0441\u043f\u0435\u0440\u0442. \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u043c\u043e\u0434\u0435\u043b \u043d\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435, \u043a\u043e\u0439\u0442\u043e \u0412\u0438 \u0434\u0430\u0432\u0430 \u043c\u0430\u0449\u0430\u0431\u0430 \u043d\u0430 \u0430\u0433\u0435\u043d\u0446\u0438\u044f \u0441 \u043f\u0440\u0435\u0446\u0438\u0437\u043d\u043e\u0441\u0442\u0442\u0430 \u0438 \u043b\u0438\u0447\u043d\u043e\u0442\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043d\u0430 \u0435\u0434\u0438\u043d \u0435\u043a\u0441\u043f\u0435\u0440\u0442 \u2014 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441 \u043c\u0435\u043d. \u0417\u0430\u044f\u0432\u0435\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0430 \u2192 \u041e\u0442\u0433\u043e\u0432\u043e\u0440 \u0432 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-623","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/pages\/623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/comments?post=623"}],"version-history":[{"count":64,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/pages\/623\/revisions"}],"predecessor-version":[{"id":23493,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/pages\/623\/revisions\/23493"}],"wp:attachment":[{"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/media?parent=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}