{"id":22955,"date":"2026-02-16T09:37:56","date_gmt":"2026-02-16T07:37:56","guid":{"rendered":"https:\/\/hpanov-digital.com\/?page_id=22955"},"modified":"2026-06-12T01:30:05","modified_gmt":"2026-06-11T22:30:05","slug":"server-side-tracking","status":"publish","type":"page","link":"https:\/\/hpanov-digital.com\/en\/server-side-tracking\/","title":{"rendered":"Server-side tracking"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"22955\" class=\"elementor elementor-22955\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-87d855d e-con-full e-flex e-con e-parent\" data-id=\"87d855d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38e3179 elementor-widget elementor-widget-shortcode\" data-id=\"38e3179\" data-element_type=\"widget\" data-e-type=\"widget\" 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\u0431\u0440\u0430\u0443\u0437\u044a\u0440\u0430 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f. \u0422\u0430\u043a\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0434\u0430\u043d\u043d\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0431\u0440\u0430\u0443\u0437\u044a\u0440\u043d\u043e\u0442\u043e \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435 \u0433\u0443\u0431\u0438 \u0437\u0430\u0440\u0430\u0434\u0438 iOS, \u0430\u0434 \u0431\u043b\u043e\u043a\u044a\u0440\u0438 \u0438 \u043d\u0435\u043f\u0440\u0438\u0435\u0442\u0438 \u0431\u0438\u0441\u043a\u0432\u0438\u0442\u043a\u0438, \u0441\u0435 \u0432\u044a\u0437\u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0432\u0430\u0442.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0429\u0435 \u043f\u0440\u0435\u043c\u0430\u0445\u043d\u0435 \u043b\u0438 \u043d\u0430\u043f\u044a\u043b\u043d\u043e \u0437\u0430\u0433\u0443\u0431\u0430\u0442\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u041d\u0435 \u043d\u0430 100% \u2014 \u043d\u0438\u0442\u043e \u0435\u0434\u043d\u0430 \u0438\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043d\u0435 \u0433\u043e \u043f\u0440\u0430\u0432\u0438. \u041d\u043e \u0432\u0440\u044a\u0449\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0437\u0430\u0433\u0443\u0431\u0435\u043d\u0438\u0442\u0435 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u0438 \u0441\u0442\u0430\u0431\u0438\u043b\u0438\u0437\u0438\u0440\u0430 match rate, \u043a\u043e\u0435\u0442\u043e \u0434\u0430\u0432\u0430 \u043d\u0430 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u044a\u043c\u0430 \u043f\u043e-\u0442\u043e\u0447\u043d\u0430 \u043a\u0430\u0440\u0442\u0438\u043d\u0430.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0420\u0430\u0431\u043e\u0442\u0438 \u043b\u0438 \u0441 Meta \u0438 Google \u0435\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0414\u0430. \u0417\u0430 Meta \u0441\u0435 \u043f\u043e\u043b\u0437\u0432\u0430 Conversions API \u0441 \u0434\u0435\u0434\u0443\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u0447\u0440\u0435\u0437 \u0441\u043f\u043e\u0434\u0435\u043b\u0435\u043d event_id, \u0430 \u0437\u0430 Google \u2014 Enhanced Conversions \u0438\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f. \u0414\u0432\u0435\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u043f\u0430\u0440\u0430\u043b\u0435\u043b\u043d\u043e.\"}},\n{\"@type\":\"Question\",\"name\":\"\u041d\u0430 \u043a\u0430\u043a\u0432\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0441\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u0432\u0430?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0427\u0440\u0435\u0437 GTM server container, \u0447\u0435\u0441\u0442\u043e \u0441\u044a\u0441 Stape \u043a\u0430\u0442\u043e \u0445\u043e\u0441\u0442\u0438\u043d\u0433. \u0420\u0430\u0431\u043e\u0442\u0438 \u0441 WordPress \/ WooCommerce, Shopify \u0438 \u0434\u0440\u0443\u0433\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438.\"}},\n{\"@type\":\"Question\",\"name\":\"\u041a\u043e\u043b\u043a\u043e \u0441\u0442\u0440\u0443\u0432\u0430 \u0438\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f\u0442\u0430?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0415\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u0430 \u0438\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u2014 \u20ac420, \u0441 \u043f\u043e\u0441\u043b\u0435\u0434\u0432\u0430\u0449\u0430 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0438 \u0432\u0430\u043b\u0438\u0434\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f\u0442\u0430.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0420\u0430\u0431\u043e\u0442\u044f \u043b\u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441 \u0412\u0430\u0441?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0414\u0430 \u2014 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441 \u043c\u0435\u043d, \u0431\u0435\u0437 \u0434\u0435\u043b\u0435\u0433\u0438\u0440\u0430\u043d\u0435 \u043a\u044a\u043c \u0434\u0436\u0443\u043d\u0438\u044a\u0440 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b \u0438 \u0430\u043a\u0430\u0443\u043d\u0442 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440\u0438.\"}}\n]}\n]}\n<\/script>\n\n<section class=\"hpx\">\n\n  <!-- HERO -->\n  <div class=\"hpx-hero\">\n    <div class=\"hpx-wrap\">\n      <span class=\"hpx-eye hpx-rv\">Server-Side Tracking \u00b7 Conversions API<\/span>\n      <h1 class=\"hpx-rv\">Server-Side Tracking \u2014 <span class=\"g\">\u0442\u043e\u0447\u043d\u0438 \u0434\u0430\u043d\u043d\u0438<\/span> \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430 \u0412\u0438<\/h1>\n      <p class=\"hpx-lead hpx-rv\">\u0421\u043b\u0435\u0434 iOS, \u0430\u0434 \u0431\u043b\u043e\u043a\u044a\u0440\u0438\u0442\u0435 \u0438 \u043d\u0435\u043f\u0440\u0438\u0435\u0442\u0438\u0442\u0435 \u0431\u0438\u0441\u043a\u0432\u0438\u0442\u043a\u0438 \u0431\u0440\u0430\u0443\u0437\u044a\u0440\u043d\u043e\u0442\u043e \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435 \u0433\u0443\u0431\u0438 \u0447\u0430\u0441\u0442 \u043e\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u0442\u0435. \u0421\u044a\u0440\u0432\u044a\u0440\u043d\u0430\u0442\u0430 Conversions API \u0438\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0433\u0438 \u0432\u0440\u044a\u0449\u0430 \u2014 \u0430 \u0442\u043e\u0447\u043d\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u0438 \u0441\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0430 \u043d\u0430 \u0432\u0441\u044f\u043a\u043e \u0434\u043e\u0431\u0440\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435.<\/p>\n      <div class=\"hpx-cta-row hpx-rv\">\n        <a class=\"hpx-btn\" href=\"#hpx-oferta\">\u0417\u0430\u044f\u0432\u0435\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0430 <span class=\"ar\">&rarr;<\/span><\/a>\n      <\/div>\n      <div class=\"hpx-sig hpx-rv\">\n        <span>Conversions API + \u0434\u0435\u0434\u0443\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u044f<\/span>\n        <span>\u041f\u043e-\u0432\u0438\u0441\u043e\u043a match rate<\/span>\n        <span>\u041e\u0442\u0433\u043e\u0432\u043e\u0440 \u0434\u043e 24 \u0447.<\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- WHY IT BREAKS -->\n  <div class=\"hpx-sec\">\n    <div class=\"hpx-wrap\">\n      <div class=\"hpx-head hpx-rv\">\n        <span class=\"hpx-eye\">\u0417\u0430\u0449\u043e \u0431\u0440\u0430\u0443\u0437\u044a\u0440\u043d\u043e\u0442\u043e \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435 \u043d\u0435 \u0441\u0442\u0438\u0433\u0430<\/span>\n        <h2>\u041b\u043e\u0448\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u0438 \u043d\u0435 \u0441\u0430 \u0434\u0440\u0435\u0431\u0435\u043d \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u2014 \u0442\u0435 \u0432\u043e\u0434\u044f\u0442 \u0434\u043e \u043f\u043e-\u043d\u0438\u0441\u043a\u0430 \u043e\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0430\u0442\u0430 \u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442<\/h2>\n        <p>\u041a\u043e\u0433\u0430\u0442\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0432\u0438\u0436\u0434\u0430 \u043d\u0435\u043f\u044a\u043b\u043d\u0430 \u043a\u0430\u0440\u0442\u0438\u043d\u0430, \u0442\u044f \u043d\u0430\u0434\u0434\u0430\u0432\u0430 \u043d\u0430 \u0441\u043b\u044f\u043f\u043e. \u0415\u0442\u043e \u043a\u044a\u0434\u0435 \u0441\u0435 \u0447\u0443\u043f\u0438 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435\u0442\u043e.<\/p>\n      <\/div>\n      <div class=\"hpx-grid\">\n        <div class=\"hpx-card hpx-rv\"><div class=\"ic\"><\/div><h3>iOS, \u0430\u0434 \u0431\u043b\u043e\u043a\u044a\u0440\u0438 \u0438 \u0431\u0438\u0441\u043a\u0432\u0438\u0442\u043a\u0438<\/h3><p>App Tracking Transparency, \u0430\u0434 \u0431\u043b\u043e\u043a\u044a\u0440\u0438\u0442\u0435 \u0438 \u043d\u0435\u043f\u0440\u0438\u0435\u0442\u0438\u0442\u0435 \u0431\u0438\u0441\u043a\u0432\u0438\u0442\u043a\u0438 \u0440\u0435\u0436\u0430\u0442 \u043f\u0438\u043a\u0441\u0435\u043b\u0430. \u0427\u0430\u0441\u0442 \u043e\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u0442\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0435 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0442 \u0434\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u0442\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430.<\/p><\/div>\n        <div class=\"hpx-card hpx-rv\"><div class=\"ic\"><\/div><h3>\u0414\u0443\u0431\u043b\u0438\u0440\u0430\u043d\u0438 \u0438\u043b\u0438 \u043b\u0438\u043f\u0441\u0432\u0430\u0449\u0438 \u0441\u044a\u0431\u0438\u0442\u0438\u044f<\/h3><p>\u0414\u0432\u043e\u0439\u043d\u043e \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435 \u043d\u0430 \u043f\u043e\u0440\u044a\u0447\u043a\u0438 \u0438\u043b\u0438 \u0437\u0430\u0433\u0443\u0431\u0430 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u0438\u0437\u043a\u0440\u0438\u0432\u044f\u0432\u0430\u0442 \u0434\u0430\u043d\u043d\u0438\u0442\u0435 \u2014 \u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u0442\u0430, \u0432\u0437\u0435\u0442\u0438 \u0432\u044a\u0440\u0445\u0443 \u0442\u044f\u0445.<\/p><\/div>\n        <div class=\"hpx-card hpx-rv\"><div class=\"ic\"><\/div><h3>\u041d\u0430\u0434\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u043b\u044f\u043f\u043e<\/h3><p>\u041d\u0435\u043f\u044a\u043b\u043d\u0438 \u0434\u0430\u043d\u043d\u0438 \u0432\u043e\u0434\u044f\u0442 \u0434\u043e \u043b\u043e\u0448\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f. \u0410\u043b\u0433\u043e\u0440\u0438\u0442\u044a\u043c\u044a\u0442 \u043f\u0440\u0435\u0441\u043b\u0435\u0434\u0432\u0430 \u0433\u0440\u0435\u0448\u043d\u0438 \u0441\u0438\u0433\u043d\u0430\u043b\u0438 \u0438 \u0440\u0430\u0437\u0445\u043e\u0434\u044a\u0442 \u0437\u0430 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u0440\u0430\u0441\u0442\u0435.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- CALCULATOR -->\n  <div class=\"hpx-sec alt\">\n    <div class=\"hpx-wrap\">\n      <style>\n        #hpCalc{width:100%; max-width:980px; margin:0 auto; color:var(--c-text); font-family:'Manrope',sans-serif}\n        #hpCalc *{box-sizing:border-box; max-width:100%}\n        #hpCalc .hp-badge{display:inline-flex; align-items:center; gap:8px; background:rgba(75,59,122,.08); color:var(--c-purple); border:1px solid var(--c-line); padding:8px 14px; border-radius:999px; font-weight:800; font-size:11.5px; letter-spacing:.1em; text-transform:uppercase; margin-bottom:14px}\n        #hpCalc .hp-title{font-family:'Unbounded',sans-serif; font-size:clamp(22px,2.6vw,32px); font-weight:800; line-height:1.18; letter-spacing:-.02em; color:var(--c-purple2); margin:0 0 10px; overflow-wrap:break-word; word-break:break-word; hyphens:auto}\n        #hpCalc .hp-sub{color:var(--c-muted); margin:0 0 22px; line-height:1.55; font-size:15.5px}\n        #hpCalc .hp-grid{display:grid; grid-template-columns:1.1fr .9fr; gap:18px; align-items:start}\n        #hpCalc .hp-card{background:#fff; border:1px solid var(--c-line); border-radius:18px; box-shadow:0 16px 40px -24px rgba(61,45,92,.4); padding:22px; overflow:hidden}\n        #hpCalc .hp-step{margin-bottom:20px}\n        #hpCalc .hp-step:last-child{margin-bottom:0}\n        #hpCalc .hp-step h4{font-family:'Manrope',sans-serif; font-size:15px; font-weight:800; color:var(--c-text); margin:0 0 12px}\n        #hpCalc .hp-help{font-size:13px; color:var(--c-faint); margin-top:10px; line-height:1.5}\n        #hpCalc .hp-row{display:flex; justify-content:space-between; align-items:center; font-size:13.5px; gap:10px; color:var(--c-faint); margin-top:8px}\n        #hpCalc .hp-row strong{font-weight:800; color:var(--c-purple2); font-size:15px}\n        #hpCalc input[type=\"range\"]{width:100%; accent-color:var(--c-red); height:6px}\n        #hpCalc input[type=\"number\"]{width:100%; padding:12px 14px; border-radius:12px; border:1px solid var(--c-line); font-family:'Manrope',sans-serif; font-size:16px; color:var(--c-text); outline:none; transition:.2s}\n        #hpCalc input[type=\"number\"]:focus{border-color:var(--c-purple)}\n        #hpCalc .hp-disabled{opacity:.4; pointer-events:none; filter:saturate(.6)}\n        #hpCalc .hp-pcts{display:grid; grid-template-columns:repeat(3,minmax(0,1fr)); gap:10px}\n        #hpCalc .hp-btn{width:100%; border:1.5px solid var(--c-line); background:#fff; color:var(--c-purple); padding:14px 10px; border-radius:12px; cursor:pointer; font-family:'Manrope',sans-serif; font-weight:800; transition:.2s ease; text-align:center; line-height:1.2; overflow:hidden; white-space:normal; display:flex; flex-direction:column; align-items:center; gap:5px}\n        #hpCalc .hp-btn:hover{border-color:var(--c-purple); transform:translateY(-2px)}\n        #hpCalc .hp-btn.active{background:var(--grad); border-color:transparent; color:#fff; box-shadow:0 12px 26px -12px rgba(229,72,77,.5)}\n        #hpCalc .hp-btn .lbl{display:block; font-size:12px; opacity:.95; letter-spacing:.2px}\n        #hpCalc .hp-btn .pct{display:block; font-family:'Unbounded',sans-serif; font-size:15px; font-weight:800}\n        #hpCalc .hp-check{display:flex; gap:10px; align-items:center; margin:12px 0}\n        #hpCalc .hp-check input{transform:scale(1.15); accent-color:var(--c-red)}\n        #hpCalc .hp-check span{font-weight:800; font-size:14px}\n        #hpCalc .hp-result{position:relative; overflow:hidden; background:linear-gradient(135deg,#3D2D5C,#4B3B7A 55%,#553a6b); color:#fff; border-radius:18px; padding:24px}\n        #hpCalc .hp-result::before{content:\"\"; position:absolute; inset:0; background:radial-gradient(60% 90% at 90% 0%,rgba(229,72,77,.4),transparent 55%)}\n        #hpCalc .hp-result>*{position:relative; z-index:1}\n        #hpCalc .hp-result .lbl{text-align:center; font-size:12.5px; opacity:.85; font-weight:600}\n        #hpCalc .hp-result .val{font-family:'Unbounded',sans-serif; text-align:center; font-size:clamp(24px,3.4vw,38px); font-weight:800; margin-top:6px}\n        #hpCalc .hp-result .big{font-family:'Unbounded',sans-serif; text-align:center; font-size:clamp(28px,4.2vw,46px); font-weight:800; margin-top:8px; line-height:1.05; background:linear-gradient(100deg,#fff,#ffd9d9); -webkit-background-clip:text; background-clip:text; -webkit-text-fill-color:transparent}\n        #hpCalc .hp-result .small{text-align:center; font-size:14px; font-weight:700; opacity:.92; margin-top:8px}\n        #hpCalc .hp-under{margin-top:12px; background:#fff; border:1px solid var(--c-line); border-radius:16px; box-shadow:0 16px 40px -24px rgba(61,45,92,.4); padding:18px}\n        #hpCalc .hp-under .price{font-family:'Unbounded',sans-serif; font-weight:800; font-size:17px; color:var(--c-purple2); margin:0 0 8px}\n        #hpCalc .hp-under .payback{font-weight:800; color:var(--c-text); margin:0}\n        #hpCalc .hp-under .note{color:var(--c-faint); font-size:12px; line-height:1.45; margin-top:8px}\n        #hpCalc .hp-disclaimer{color:var(--c-faint); font-size:12px; line-height:1.5; margin-top:12px}\n        @media (max-width:860px){\n          #hpCalc .hp-grid{grid-template-columns:1fr}\n          #hpCalc .hp-pcts{grid-template-columns:1fr}\n        }\n      <\/style>\n\n      <div id=\"hpCalc\">\n        <div class=\"hp-badge\">Server-Side Tracking \u00b7 \u041a\u0430\u043b\u043a\u0443\u043b\u0430\u0442\u043e\u0440 \u043d\u0430 \u043f\u043e\u043b\u0437\u0438\u0442\u0435<\/div>\n\n        <h2 class=\"hp-title\">\u041d\u0435\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u043d\u0438\u044f\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0440\u0430\u0437\u0445\u043e\u0434 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 \u043f\u043e-\u043d\u0438\u0441\u043a\u0430 \u043e\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0430\u0442\u0430 \u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442. \u0412\u0438\u0436\u0442\u0435 \u0441 \u043a\u043e\u043b\u043a\u043e.<\/h2>\n\n        <p class=\"hp-sub\">\n          \u041a\u0430\u043b\u043a\u0443\u043b\u0430\u0442\u043e\u0440\u044a\u0442 \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u044a\u0447\u043d\u043e \u043a\u0430\u043a\u0432\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 \u043f\u043e-\u0442\u043e\u0447\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u0437\u0430 \u0412\u0430\u0448\u0438\u044f \u0431\u044e\u0434\u0436\u0435\u0442. CPA \u0441\u0435 \u0438\u0437\u0447\u0438\u0441\u043b\u044f\u0432\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u043e\u0442 \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0438 \u0431\u0440\u043e\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u0410\u043a\u043e \u0437\u043d\u0430\u0435\u0442\u0435 \u0442\u043e\u0447\u043d\u0438\u044f \u0441\u0438 CPA, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0433\u043e \u0432\u044a\u0432\u0435\u0434\u0435\u0442\u0435 \u0440\u044a\u0447\u043d\u043e.\n        <\/p>\n\n        <div class=\"hp-grid\">\n\n          <!-- LEFT: INPUTS -->\n          <div class=\"hp-card\">\n\n            <div class=\"hp-step\">\n              <h4>1) \u041c\u0435\u0441\u0435\u0447\u0435\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0431\u044e\u0434\u0436\u0435\u0442 (\u20ac)<\/h4>\n              <input id=\"budget\" type=\"range\" min=\"300\" max=\"50000\" step=\"100\" value=\"300\">\n              <div class=\"hp-row\">\n                <span>\u20ac300<\/span>\n                <strong id=\"budgetOut\">\u20ac300<\/strong>\n                <span>\u20ac50,000<\/span>\n              <\/div>\n            <\/div>\n\n            <div class=\"hp-step hp-disabled\" id=\"step2\">\n              <h4>2) \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430 \u043c\u0435\u0441\u0435\u0446 (\u043f\u043e\u0440\u044a\u0447\u043a\u0438 \/ \u043b\u0438\u0439\u0434\u043e\u0432\u0435)<\/h4>\n              <input id=\"conv\" type=\"range\" min=\"1\" max=\"2000\" step=\"1\" value=\"50\">\n              <div class=\"hp-row\">\n                <span>1<\/span>\n                <strong id=\"convOut\">\u2014<\/strong>\n                <span>2000<\/span>\n              <\/div>\n            <\/div>\n\n            <div class=\"hp-step hp-disabled\" id=\"step3\">\n              <h4>3) CPA \u0432 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 (\u20ac) <span style=\"font-weight:700;color:var(--c-faint);\">(\u0446\u0435\u043d\u0430 \u043d\u0430 \u043f\u043e\u0440\u044a\u0447\u043a\u0430 \/ \u043a\u043b\u0438\u0435\u043d\u0442)<\/span><\/h4>\n\n              <div class=\"hp-check\">\n                <input type=\"checkbox\" id=\"override\">\n                <span>\u0418\u0441\u043a\u0430\u043c \u0434\u0430 \u0432\u044a\u0432\u0435\u0434\u0430 CPA \u0440\u044a\u0447\u043d\u043e<\/span>\n              <\/div>\n\n              <input id=\"cpaInput\" type=\"number\" inputmode=\"decimal\" placeholder=\"\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 20\" disabled>\n\n              <div class=\"hp-help\">\n                \u0410\u043a\u043e \u043d\u0435 \u0441\u0442\u0435 \u0441\u0438\u0433\u0443\u0440\u043d\u0438, \u0432\u0438\u0436\u0442\u0435 \u0432 Meta Ads \/ Google Ads: Cost Per Result \/ Cost Per Conversion.\n              <\/div>\n            <\/div>\n\n            <div class=\"hp-step hp-disabled\" id=\"step4\">\n              <h4>4) \u0421\u0446\u0435\u043d\u0430\u0440\u0438\u0439 (\u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435)<\/h4>\n\n              <div class=\"hp-pcts\">\n                <button class=\"hp-btn\" data-p=\"10\" type=\"button\">\n                  <span class=\"lbl\">\u041a\u043e\u043d\u0441\u0435\u0440\u0432\u0430\u0442\u0438\u0432\u0435\u043d<\/span>\n                  <span class=\"pct\">10%<\/span>\n                <\/button>\n\n                <button class=\"hp-btn active\" data-p=\"15\" type=\"button\">\n                  <span class=\"lbl\">\u0420\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u0435\u043d<\/span>\n                  <span class=\"pct\">15%<\/span>\n                <\/button>\n\n                <button class=\"hp-btn\" data-p=\"20\" type=\"button\">\n                  <span class=\"lbl\">\u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0435\u043d<\/span>\n                  <span class=\"pct\">20%<\/span>\n                <\/button>\n              <\/div>\n\n              <div class=\"hp-help\">\n                \u041a\u043e\u043d\u0441\u0435\u0440\u0432\u0430\u0442\u0438\u0432\u043d\u0438\u044f\u0442 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u0435\u043d \u0435\u0444\u0435\u043a\u0442. \u0420\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u044f\u0442 \u0435 \u043d\u0430\u0439-\u0447\u0435\u0441\u0442\u043e \u0441\u0440\u0435\u0449\u0430\u043d\u0438\u044f\u0442 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442. \u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438\u044f\u0442 \u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u0435\u043d \u043f\u0440\u0438 \u043f\u043e\u0432\u0435\u0447\u0435 \u0434\u0430\u043d\u043d\u0438 \u0438 \u043f\u043e-\u0441\u0442\u0430\u0431\u0438\u043b\u0435\u043d \u043e\u0431\u0435\u043c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.\n              <\/div>\n            <\/div>\n\n          <\/div>\n\n          <!-- RIGHT: RESULTS -->\n          <div id=\"resultsWrap\" class=\"hp-disabled\">\n            <div class=\"hp-result\">\n              <div class=\"lbl\">\u0412\u0430\u0448\u0438\u044f\u0442 CPA \u0432 \u043c\u043e\u043c\u0435\u043d\u0442\u0430<\/div>\n              <div class=\"val\" id=\"cpaNow\">\u2014<\/div>\n\n              <div style=\"height:10px;\"><\/div>\n\n              <div class=\"lbl\">\u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0435\u043d CPA \u0441\u044a\u0441 server-side tracking<\/div>\n              <div class=\"val\" id=\"cpaNew\">\u2014<\/div>\n\n              <div style=\"height:12px;\"><\/div>\n\n              <div class=\"lbl\">\u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u0441\u043f\u0435\u0441\u0442\u044f\u0432\u0430\u043d\u0438\u044f<\/div>\n              <div class=\"big\" id=\"saveMonth\">\u2014<\/div>\n              <div class=\"small\" id=\"saveYear\">\u2014<\/div>\n\n              <div style=\"height:12px;\"><\/div>\n\n              <div class=\"lbl\">\u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u0434\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u043d\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (\u043f\u0440\u0438 \u0441\u044a\u0449\u0438\u044f \u0431\u044e\u0434\u0436\u0435\u0442)<\/div>\n              <div class=\"val\" id=\"extraConv\">\u2014<\/div>\n            <\/div>\n\n            <div class=\"hp-under\">\n              <p class=\"price\">\u0426\u0435\u043d\u0430 \u043d\u0430 \u0438\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f: \u20ac420 (\u0435\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u043e)<\/p>\n              <p class=\"payback\" id=\"payback\">\u2014<\/p>\n              <div class=\"note\" id=\"roasNote\">\u2014<\/div>\n              <div class=\"note\" id=\"logicNote\" style=\"margin-top:10px;\">\n                * \u041a\u043e\u0433\u0430\u0442\u043e CPA \u0441\u0435 \u0438\u0437\u0447\u0438\u0441\u043b\u044f\u0432\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e (\u043e\u0442 \u0431\u044e\u0434\u0436\u0435\u0442 \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438), \u201e\u0441\u043f\u0435\u0441\u0442\u044f\u0432\u0430\u043d\u0438\u044f\u0442\u0430\u201c \u0441\u0435 \u0431\u0430\u0437\u0438\u0440\u0430\u0442 \u043d\u0430 \u0431\u044e\u0434\u0436\u0435\u0442\u0430. \u0417\u0430 \u043f\u043e-\u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u0430 \u043a\u0430\u0440\u0442\u0438\u043d\u0430 \u0441\u043f\u0440\u044f\u043c\u043e \u043e\u0431\u0435\u043c\u0430 \u0432\u0438\u0436\u0442\u0435 \u201e\u0434\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u043d\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u201c.\n              <\/div>\n            <\/div>\n\n            <div class=\"hp-disclaimer\">\n              * \u041a\u0430\u043b\u043a\u0443\u043b\u0430\u0442\u043e\u0440\u044a\u0442 \u0434\u0430\u0432\u0430 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u044a\u0447\u043d\u0430 \u043e\u0446\u0435\u043d\u043a\u0430. \u0420\u0435\u0430\u043b\u043d\u0438\u044f\u0442 \u0435\u0444\u0435\u043a\u0442 \u0437\u0430\u0432\u0438\u0441\u0438 \u043e\u0442 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f, iOS \u0434\u044f\u043b, \u0442\u0435\u043a\u0443\u0449 tracking setup, \u043e\u0431\u0435\u043c \u0434\u0430\u043d\u043d\u0438 \u0438 \u043e\u0444\u0435\u0440\u0442\u0430\/\u0444\u0443\u043d\u0438\u044f.\n            <\/div>\n          <\/div>\n\n        <\/div>\n      <\/div>\n\n      <div class=\"hpx-ctac hpx-rv\">\n        <p>\u0413\u043e\u0442\u043e\u0432\u0438 \u0434\u0430 \u0441\u043f\u0440\u0435\u0442\u0435 \u0437\u0430\u0433\u0443\u0431\u0430\u0442\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438 \u0438 \u0434\u0430 \u043d\u0430\u0434\u0434\u0430\u0432\u0430\u0442\u0435 \u0432\u044a\u0440\u0445\u0443 \u0442\u043e\u0447\u043d\u0438 \u0446\u0438\u0444\u0440\u0438?<\/p>\n        <a class=\"hpx-btn\" href=\"#hpx-oferta\">\u0417\u0430\u044f\u0432\u0435\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0430 <span class=\"ar\">&rarr;<\/span><\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <script>\n  (function(){\n    if(!document.getElementById(\"hpCalc\")) return;\n    let improve = 0.15;\n    const servicePrice = 420;\n\n    const budget = document.getElementById(\"budget\");\n    const conv = document.getElementById(\"conv\");\n    const cpaInput = document.getElementById(\"cpaInput\");\n    const override = document.getElementById(\"override\");\n\n    const budgetOut = document.getElementById(\"budgetOut\");\n    const convOut = document.getElementById(\"convOut\");\n\n    const cpaNowEl = document.getElementById(\"cpaNow\");\n    const cpaNewEl = document.getElementById(\"cpaNew\");\n    const saveMonthEl = document.getElementById(\"saveMonth\");\n    const saveYearEl = document.getElementById(\"saveYear\");\n    const extraConvEl = document.getElementById(\"extraConv\");\n    const paybackEl = document.getElementById(\"payback\");\n    const roasNoteEl = document.getElementById(\"roasNote\");\n\n    const step2 = document.getElementById(\"step2\");\n    const step3 = document.getElementById(\"step3\");\n    const step4 = document.getElementById(\"step4\");\n    const resultsWrap = document.getElementById(\"resultsWrap\");\n\n    const btns = Array.from(document.querySelectorAll(\"#hpCalc .hp-btn\"));\n\n    const nfMoney = new Intl.NumberFormat(\"bg-BG\", { style:\"currency\", currency:\"EUR\", maximumFractionDigits: 2 });\n    const nfInt   = new Intl.NumberFormat(\"bg-BG\", { maximumFractionDigits: 0 });\n\n    const fmtEur = (x) => nfMoney.format(Number.isFinite(x) ? x : 0);\n    const fmtInt = (x) => nfInt.format(Number.isFinite(x) ? x : 0);\n\n    function enable(el){ el.classList.remove(\"hp-disabled\"); }\n    function disable(el){ el.classList.add(\"hp-disabled\"); }\n\n    function sync(){\n      budgetOut.textContent = fmtEur(Number(budget.value || 0)).replace(\",00\", \"\");\n      convOut.textContent = fmtInt(Number(conv.value || 0));\n    }\n\n    let raf = 0;\n    function scheduleCalc(){\n      if(raf) cancelAnimationFrame(raf);\n      raf = requestAnimationFrame(calc);\n    }\n\n    function calc(){\n      raf = 0;\n\n      const b = Number(budget.value || 0);\n      const c = Number(conv.value || 0);\n\n      if(!(b >= 300) || !(c >= 1)){\n        disable(resultsWrap);\n        return;\n      }\n\n      let cpa = b \/ c;\n\n      if(override.checked){\n        const raw = String(cpaInput.value || \"\").replace(\",\", \".\");\n        const v = Number(raw);\n        if(!(v > 0)){\n          disable(resultsWrap);\n          return;\n        }\n        cpa = v;\n      }\n\n      const newCpa = cpa * (1 - improve);\n\n      const saveM = override.checked ? (c * (cpa - newCpa)) : (b * improve);\n      const saveY = saveM * 12;\n\n      const curConv = c;\n      const newConv = b \/ newCpa;\n      const extraConv = Math.max(0, newConv - curConv);\n\n      cpaNowEl.textContent = fmtEur(cpa);\n      cpaNewEl.textContent = fmtEur(newCpa);\n\n      saveMonthEl.textContent = fmtEur(saveM) + \" \/ \u043c\u0435\u0441\u0435\u0446\";\n      saveYearEl.textContent = \"\u2248 \" + fmtEur(saveY) + \" \/ \u0433\u043e\u0434\u0438\u043d\u0430\";\n      extraConvEl.textContent = \"+\" + fmtInt(extraConv) + \" \/ \u043c\u0435\u0441\u0435\u0446\";\n\n      if(!(saveM > 0)){\n        paybackEl.textContent = \"\u0418\u0437\u043f\u043b\u0430\u0449\u0430\u043d\u0435\u0442\u043e \u0437\u0430\u0432\u0438\u0441\u0438 \u043e\u0442 CPA \u0438 \u043e\u0431\u0435\u043c \u0434\u0430\u043d\u043d\u0438.\";\n      } else {\n        const months = servicePrice \/ saveM;\n        paybackEl.textContent = (months <= 1)\n          ? \"\u0418\u0437\u043f\u043b\u0430\u0449\u0430 \u0441\u0435 \u0437\u0430 \u043f\u043e\u0434 1 \u043c\u0435\u0441\u0435\u0446.\"\n          : \"\u0418\u0437\u043f\u043b\u0430\u0449\u0430 \u0441\u0435 \u0437\u0430 \u043e\u043a\u043e\u043b\u043e \" + months.toFixed(1) + \" \u043c\u0435\u0441\u0435\u0446\u0430.\";\n      }\n\n      const roasUplift = (1 \/ (1 - improve) - 1) * 100;\n      roasNoteEl.innerHTML =\n        \"\u0422\u043e\u0432\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u0438\u0442\u0435\u043b\u043d\u043e <b>+\" + roasUplift.toFixed(0) + \"%<\/b> \u043f\u043e-\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u044f \u0431\u044e\u0434\u0436\u0435\u0442 (\u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u044a\u0447\u043d\u043e).\";\n\n      enable(resultsWrap);\n    }\n\n    budget.addEventListener(\"input\", ()=>{\n      sync();\n      enable(step2);\n      scheduleCalc();\n    });\n\n    conv.addEventListener(\"input\", ()=>{\n      sync();\n      enable(step3);\n      enable(step4);\n      scheduleCalc();\n    });\n\n    override.addEventListener(\"change\", ()=>{\n      cpaInput.disabled = !override.checked;\n      if(!override.checked) cpaInput.value = \"\";\n      scheduleCalc();\n    });\n\n    cpaInput.addEventListener(\"input\", scheduleCalc);\n\n    btns.forEach(btn=>{\n      btn.addEventListener(\"click\", ()=>{\n        btns.forEach(x=>x.classList.remove(\"active\"));\n        btn.classList.add(\"active\");\n        improve = Number(btn.dataset.p) \/ 100;\n        scheduleCalc();\n      });\n    });\n\n    sync();\n    enable(step2);\n    disable(resultsWrap);\n  })();\n  <\/script>\n\n  <!-- HOW IT WORKS -->\n  <div class=\"hpx-sec\">\n    <div class=\"hpx-wrap\">\n      <div class=\"hpx-head center hpx-rv\">\n        <span class=\"hpx-eye\">\u041a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0438<\/span>\n        <h2>\u0421\u044a\u0431\u0438\u0442\u0438\u0435\u0442\u043e \u043c\u0438\u043d\u0430\u0432\u0430 \u043f\u0440\u0435\u0437 \u0441\u044a\u0440\u0432\u044a\u0440, \u043f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0441\u0442\u0438\u0433\u043d\u0435 \u0434\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430<\/h2>\n      <\/div>\n      <div class=\"hpx-grid\">\n        <div class=\"hpx-card hpx-rv\"><div class=\"ic num-mark\"><span>1<\/span><\/div><h3>\u0411\u0440\u0430\u0443\u0437\u044a\u0440<\/h3><p>\u0414\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f (\u043f\u043e\u0440\u044a\u0447\u043a\u0430, \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435) \u0441\u0435 \u043e\u0442\u0447\u0438\u0442\u0430 \u043a\u0430\u043a\u0442\u043e \u043e\u0431\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u043e \u0432 \u0441\u0430\u0439\u0442\u0430.<\/p><\/div>\n        <div class=\"hpx-card hpx-rv\"><div class=\"ic num-mark\"><span>2<\/span><\/div><h3>\u0421\u044a\u0440\u0432\u044a\u0440<\/h3><p>\u0421\u044a\u0431\u0438\u0442\u0438\u0435\u0442\u043e \u0441\u0435 \u0438\u0437\u043f\u0440\u0430\u0449\u0430 \u043a\u044a\u043c \u0441\u044a\u0440\u0432\u044a\u0440\u0435\u043d \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440, \u043a\u043e\u0439\u0442\u043e \u0433\u043e \u043e\u0431\u043e\u0433\u0430\u0442\u044f\u0432\u0430 \u0438 \u0432\u0430\u043b\u0438\u0434\u0438\u0440\u0430 \u2014 \u0431\u0435\u0437 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442 \u043e\u0442 \u0431\u0438\u0441\u043a\u0432\u0438\u0442\u043a\u0438.<\/p><\/div>\n        <div class=\"hpx-card hpx-rv\"><div class=\"ic num-mark\"><span>3<\/span><\/div><h3>\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430<\/h3><p>\u0414\u0430\u043d\u043d\u0438\u0442\u0435 \u0441\u0442\u0438\u0433\u0430\u0442 \u0434\u043e Meta \u0438 Google \u043f\u044a\u043b\u043d\u0438 \u0438 \u0434\u0435\u0434\u0443\u043f\u043b\u0438\u0446\u0438\u0440\u0430\u043d\u0438, \u0447\u0440\u0435\u0437 \u0441\u043f\u043e\u0434\u0435\u043b\u0435\u043d event_id.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- WHAT'S INCLUDED -->\n  <div class=\"hpx-sec alt\">\n    <div class=\"hpx-wrap\">\n      <div class=\"hpx-head hpx-rv\">\n        <span class=\"hpx-eye\">\u041a\u0430\u043a\u0432\u043e \u0432\u043a\u043b\u044e\u0447\u0432\u0430<\/span>\n        <h2>\u041f\u044a\u043b\u043d\u0430 \u0438\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f, \u0432\u0430\u043b\u0438\u0434\u0438\u0440\u0430\u043d\u0430 \u043f\u0440\u0435\u0434\u0438 \u043f\u0440\u0435\u0434\u0430\u0432\u0430\u043d\u0435<\/h2>\n      <\/div>\n      <div class=\"hpx-checks\">\n        <div class=\"hpx-chk hpx-rv\"><span class=\"tick\">&check;<\/span><div><b>\u0421\u044a\u0440\u0432\u044a\u0440\u0435\u043d \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 (GTM server)<\/b><span>\u0425\u043e\u0441\u0442\u0432\u0430\u043d \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440, \u0447\u0435\u0441\u0442\u043e \u0447\u0440\u0435\u0437 Stape, \u043a\u0430\u0442\u043e \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u043d\u0430 \u0442\u043e\u0447\u043a\u0430 \u0437\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f\u0442\u0430.<\/span><\/div><\/div>\n        <div class=\"hpx-chk hpx-rv\"><span class=\"tick\">&check;<\/span><div><b>Conversions API + Enhanced Conversions<\/b><span>Conversions API \u0437\u0430 Meta \u0438 Enhanced Conversions \u0437\u0430 Google \u2014 \u043f\u0430\u0440\u0430\u043b\u0435\u043b\u043d\u043e.<\/span><\/div><\/div>\n        <div class=\"hpx-chk hpx-rv\"><span class=\"tick\">&check;<\/span><div><b>\u0414\u0435\u0434\u0443\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u044f<\/b><span>\u0415\u0434\u0438\u043d browser + \u0435\u0434\u0438\u043d server \u0438\u0437\u0442\u043e\u0447\u043d\u0438\u043a \u0441\u044a\u0441 \u0441\u043f\u043e\u0434\u0435\u043b\u0435\u043d event_id \u0441\u0440\u0435\u0449\u0443 \u0434\u0432\u043e\u0439\u043d\u043e \u043e\u0442\u0447\u0438\u0442\u0430\u043d\u0435.<\/span><\/div><\/div>\n        <div class=\"hpx-chk hpx-rv\"><span class=\"tick\">&check;<\/span><div><b>\u041f\u043e-\u0432\u0438\u0441\u043e\u043a match rate<\/b><span>\u041a\u043e\u0440\u0435\u043a\u0442\u043d\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u0437\u0430 \u043f\u043e-\u0434\u043e\u0431\u0440\u043e \u0441\u044a\u043f\u043e\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f\u0442\u0430.<\/span><\/div><\/div>\n        <div class=\"hpx-chk hpx-rv\"><span class=\"tick\">&check;<\/span><div><b>Consent mode \u0438 data layer<\/b><span>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 data layer \u0437\u0430 \u043f\u044a\u043b\u043d\u0438 \u0438 \u0442\u043e\u0447\u043d\u0438 \u043c\u0438\u043a\u0440\u043e\u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0442\u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438.<\/span><\/div><\/div>\n        <div class=\"hpx-chk hpx-rv\"><span class=\"tick\">&check;<\/span><div><b>\u0412\u0430\u043b\u0438\u0434\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f\u0442\u0430<\/b><span>\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0447\u0440\u0435\u0437 Test Events \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043d\u0430 \u0441\u044a\u0432\u043f\u0430\u0434\u0435\u043d\u0438\u044f\u0442\u0430 \u043f\u0440\u0435\u0434\u0438 \u0441\u0442\u0430\u0440\u0442.<\/span><\/div><\/div>\n        <div class=\"hpx-chk hpx-rv\"><span class=\"tick\">&check;<\/span><div><b>\u0414\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430<\/b><span>\u042f\u0441\u043d\u043e \u043a\u0430\u043a\u0432\u043e \u0441\u0435 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430 \u0438 \u043f\u043e\u0442\u0432\u044a\u0440\u0436\u0434\u0435\u043d\u0438\u0435, \u0447\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u043a\u043e\u0440\u0435\u043a\u0442\u043d\u043e.<\/span><\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- PROCESS -->\n  <div class=\"hpx-sec\">\n    <div class=\"hpx-wrap\">\n      <div class=\"hpx-head hpx-rv\"><span class=\"hpx-eye\">\u041f\u0440\u043e\u0446\u0435\u0441<\/span><h2>\u041e\u0442 \u043e\u0434\u0438\u0442 \u0434\u043e \u0441\u0442\u0430\u0431\u0438\u043b\u043d\u043e \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435<\/h2><\/div>\n      <div class=\"hpx-steps\">\n        <div class=\"hpx-step hpx-rv\"><h3>\u041e\u0434\u0438\u0442<\/h3><p>\u041f\u0440\u0435\u0433\u043b\u0435\u0434 \u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u043e\u0442\u043e \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435 \u0438 \u043f\u0440\u043e\u0431\u043e\u0439\u043d\u0438\u0442\u0435 \u0432 \u0434\u0430\u043d\u043d\u0438\u0442\u0435.<\/p><\/div>\n        <div class=\"hpx-step hpx-rv\"><h3>\u041a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440<\/h3><p>\u0418\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0440\u0432\u044a\u0440\u0435\u043d \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u0437\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f\u0442\u0430.<\/p><\/div>\n        <div class=\"hpx-step hpx-rv\"><h3>CAPI<\/h3><p>Conversions API \u0438 \u0434\u0435\u0434\u0443\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u0447\u0440\u0435\u0437 event_id.<\/p><\/div>\n        <div class=\"hpx-step hpx-rv\"><h3>\u0412\u0430\u043b\u0438\u0434\u0438\u0440\u0430\u043d\u0435<\/h3><p>\u0422\u0435\u0441\u0442 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f\u0442\u0430 \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u0441\u044a\u0432\u043f\u0430\u0434\u0435\u043d\u0438\u044f\u0442\u0430.<\/p><\/div>\n        <div class=\"hpx-step hpx-rv\"><h3>\u041f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430<\/h3><p>\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0438 \u043a\u043e\u0440\u0435\u043a\u0446\u0438\u0438 \u0441\u043b\u0435\u0434 \u043f\u0443\u0441\u043a\u0430\u043d\u0435.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- RESULTS -->\n  <div class=\"hpx-sec alt\">\n    <div class=\"hpx-wrap\">\n      <div class=\"hpx-head center hpx-rv\"><span class=\"hpx-eye\">\u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438<\/span><h2>\u0422\u043e\u0447\u043d\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u0438 \u0441\u0435 \u043e\u0442\u043f\u043b\u0430\u0449\u0430\u0442 \u0432 \u0430\u043a\u0430\u0443\u043d\u0442\u0430<\/h2><\/div>\n      <div class=\"hpx-cases\">\n        <div class=\"hpx-case hpx-rv\"><div class=\"num\"><span class=\"g\">18.24&times;<\/span> ROAS<\/div><p>\u20ac27 600 \u043e\u0431\u043e\u0440\u043e\u0442 \u0441 \u20ac1 480 \u0431\u044e\u0434\u0436\u0435\u0442 \u2014 \u043f\u0440\u0438 \u0447\u0438\u0441\u0442\u043e \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435.<\/p><span class=\"tag\">Fashion \u00b7 Meta<\/span><\/div>\n        <div class=\"hpx-case hpx-rv\"><div class=\"num\"><span class=\"g\">\u20ac383 000<\/span><\/div><p>\u043e\u0431\u043e\u0440\u043e\u0442 \u0441 \u20ac57 000 \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0431\u044e\u0434\u0436\u0435\u0442 \u0437\u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d.<\/p><span class=\"tag\">E-commerce \u00b7 Meta<\/span><\/div>\n        <div class=\"hpx-case hpx-rv\"><div class=\"num\"><span class=\"g\">1705%<\/span><\/div><p>\u0440\u044a\u0441\u0442 \u0437\u0430 8 \u043c\u0435\u0441\u0435\u0446\u0430 \u0447\u0440\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f.<\/p><span class=\"tag\">Google + CRO<\/span><\/div>\n        <div class=\"hpx-case hpx-rv\"><div class=\"num\"><span class=\"g\">246<\/span> \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0438\u044f<\/div><p>\u043f\u0440\u0438 \u20ac4.71 \u043d\u0430 \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435, \u20ac1 020 \u0431\u044e\u0434\u0436\u0435\u0442 \u2014 B2B \u0443\u0441\u043b\u0443\u0433\u0430.<\/p><span class=\"tag\">B2B \u00b7 Lead gen<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- RELATED -->\n  <div class=\"hpx-sec\">\n    <div class=\"hpx-wrap\">\n      <div class=\"hpx-head hpx-rv\"><span class=\"hpx-eye\">\u0421\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0443\u0441\u043b\u0443\u0433\u0438<\/span><h2>\u041a\u043e\u0435\u0442\u043e \u0441\u0435 \u043e\u043f\u0438\u0440\u0430 \u043d\u0430 \u0442\u043e\u0447\u043d\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u0438<\/h2><\/div>\n      <div class=\"hpx-rel\">\n        <a class=\"hpx-relc hpx-rv\" href=\"\/facebook-reklama\/\"><b>Facebook \u0438 Instagram \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/b><span>\u041f\u043e-\u0434\u043e\u0431\u0440\u043e \u043d\u0430\u0434\u0434\u0430\u0432\u0430\u043d\u0435 \u0432 Meta \u0437\u0430\u043f\u043e\u0447\u0432\u0430 \u0441 \u043f\u044a\u043b\u043d\u0438 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u0442\u0435.<\/span><span class=\"go\">\u041d\u0430\u0443\u0447\u0435\u0442\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 &rarr;<\/span><\/a>\n        <a class=\"hpx-relc hpx-rv\" href=\"\/google-reklama\/\"><b>Google \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/b><span>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u043e \u0440\u0435\u0430\u043b\u043d\u0430 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442 \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u043a\u043e\u0440\u0435\u043a\u0442\u043d\u043e \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435.<\/span><span class=\"go\">\u041d\u0430\u0443\u0447\u0435\u0442\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 &rarr;<\/span><\/a>\n        <a class=\"hpx-relc hpx-rv\" href=\"\/landing-page-optimizatsiya\/\"><b>Landing page \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f<\/b><span>\u0422\u043e\u0447\u043d\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u0438 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u043a\u044a\u0434\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u0433\u0443\u0431\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/span><span class=\"go\">\u041d\u0430\u0443\u0447\u0435\u0442\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 &rarr;<\/span><\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- FAQ -->\n  <div class=\"hpx-sec alt\">\n    <div class=\"hpx-wrap\">\n      <div class=\"hpx-head center hpx-rv\"><span class=\"hpx-eye\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/span><h2>\u041f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u043c<\/h2><\/div>\n      <div class=\"hpx-faq\">\n        <details class=\"hpx-q hpx-rv\"><summary>\u041a\u0430\u043a\u0432\u043e \u0435 server-side \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435 \u0441 \u043f\u0440\u043e\u0441\u0442\u0438 \u0434\u0443\u043c\u0438?<\/summary><div class=\"a\">\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0442\u0435 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u0441\u0435 \u0438\u0437\u043f\u0440\u0430\u0449\u0430\u0442 \u043e\u0442 \u0441\u044a\u0440\u0432\u044a\u0440, \u043d\u0435 \u0441\u0430\u043c\u043e \u043e\u0442 \u0431\u0440\u0430\u0443\u0437\u044a\u0440\u0430. \u0422\u0430\u043a\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0434\u0430\u043d\u043d\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0438\u043d\u0430\u0447\u0435 \u0441\u0435 \u0433\u0443\u0431\u044f\u0442 \u0437\u0430\u0440\u0430\u0434\u0438 iOS, \u0430\u0434 \u0431\u043b\u043e\u043a\u044a\u0440\u0438 \u0438 \u043d\u0435\u043f\u0440\u0438\u0435\u0442\u0438 \u0431\u0438\u0441\u043a\u0432\u0438\u0442\u043a\u0438, \u0441\u0435 \u0432\u044a\u0437\u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0432\u0430\u0442.<\/div><\/details>\n        <details class=\"hpx-q hpx-rv\"><summary>\u0429\u0435 \u043f\u0440\u0435\u043c\u0430\u0445\u043d\u0435 \u043b\u0438 \u043d\u0430\u043f\u044a\u043b\u043d\u043e \u0437\u0430\u0433\u0443\u0431\u0430\u0442\u0430 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438?<\/summary><div class=\"a\">\u041d\u0435 \u043d\u0430 100%, \u043d\u043e \u0432\u0440\u044a\u0449\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0437\u0430\u0433\u0443\u0431\u0435\u043d\u0438\u0442\u0435 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u0438 \u0441\u0442\u0430\u0431\u0438\u043b\u0438\u0437\u0438\u0440\u0430 match rate \u2014 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u044a\u043c\u044a\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430 \u043f\u043e-\u0442\u043e\u0447\u043d\u0430 \u043a\u0430\u0440\u0442\u0438\u043d\u0430.<\/div><\/details>\n        <details class=\"hpx-q hpx-rv\"><summary>\u0420\u0430\u0431\u043e\u0442\u0438 \u043b\u0438 \u0441 Meta \u0438 Google \u0435\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e?<\/summary><div class=\"a\">\u0414\u0430 \u2014 Conversions API \u0441 \u0434\u0435\u0434\u0443\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u0437\u0430 Meta \u0438 Enhanced Conversions \u0438\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0437\u0430 Google, \u043f\u0430\u0440\u0430\u043b\u0435\u043b\u043d\u043e.<\/div><\/details>\n        <details class=\"hpx-q hpx-rv\"><summary>\u041d\u0430 \u043a\u0430\u043a\u0432\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0441\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u0432\u0430?<\/summary><div class=\"a\">\u0427\u0440\u0435\u0437 GTM server container, \u0447\u0435\u0441\u0442\u043e \u0441\u044a\u0441 Stape. \u0420\u0430\u0431\u043e\u0442\u0438 \u0441 WordPress \/ WooCommerce, Shopify \u0438 \u0434\u0440\u0443\u0433\u0438.<\/div><\/details>\n        <details class=\"hpx-q hpx-rv\"><summary>\u041a\u043e\u043b\u043a\u043e \u0441\u0442\u0440\u0443\u0432\u0430 \u0438\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f\u0442\u0430?<\/summary><div class=\"a\">\u0415\u0434\u043d\u043e\u043a\u0440\u0430\u0442\u043d\u0430 \u0438\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u2014 \u20ac420, \u0441 \u043f\u043e\u0441\u043b\u0435\u0434\u0432\u0430\u0449\u0430 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0438 \u0432\u0430\u043b\u0438\u0434\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f\u0442\u0430.<\/div><\/details>\n        <details class=\"hpx-q hpx-rv\"><summary>\u0420\u0430\u0431\u043e\u0442\u044f \u043b\u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441 \u0412\u0430\u0441?<\/summary><div class=\"a\">\u0414\u0430 \u2014 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u0441 \u043c\u0435\u043d, \u0431\u0435\u0437 \u0434\u0435\u043b\u0435\u0433\u0438\u0440\u0430\u043d\u0435 \u043a\u044a\u043c \u0434\u0436\u0443\u043d\u0438\u044a\u0440 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b \u0438 \u0430\u043a\u0430\u0443\u043d\u0442 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440\u0438.<\/div><\/details>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- APPLY \/ CONTACT FORM -->\n  <div class=\"hpx-apply\" id=\"hpx-oferta\">\n    <div class=\"hpx-wrap\">\n      <div class=\"hpx-head center hpx-rv\">\n        <h2>\u0417\u0430\u044f\u0432\u0435\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0430<\/h2>\n        <p>\u041a\u0440\u0430\u0442\u043a\u043e \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435 \u2014 \u0441 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 \u0432 \u043e\u0442\u0433\u043e\u0432\u043e\u0440.<\/p>\n      <\/div>\n      <div class=\"hpx-steps3\">\n        <div class=\"hpx-s3 hpx-rv\"><span class=\"n\">01<\/span><p>\u0418\u0437\u043f\u0440\u0430\u0449\u0430\u0442\u0435 \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435 \u0441 \u043e\u0441\u043d\u043e\u0432\u043d\u0430\u0442\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0437\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0412\u0438.<\/p><\/div>\n        <div class=\"hpx-s3 hpx-rv\"><span class=\"n\">02<\/span><p>\u041f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0442\u0435 \u043e\u0442\u0433\u043e\u0432\u043e\u0440 \u2014 \u0432 \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 24 \u0447.<\/p><\/div>\n        <div class=\"hpx-s3 hpx-rv\"><span class=\"n\">03<\/span><p>\u0421\u043b\u0435\u0434 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u0435\u043d \u043e\u0434\u0438\u0442 \u2014 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430 \u043e\u0444\u0435\u0440\u0442\u0430, \u0431\u0435\u0437 \u0441\u043a\u0440\u0438\u0442\u0438 \u0442\u0430\u043a\u0441\u0438.<\/p><\/div>\n      <\/div>\n      <div class=\"hpx-formcard hpx-rv\"><div class='fluentform ff-default fluentform_wrapper_5 ffs_default_wrap'><form data-form_id=\"5\" id=\"fluentform_5\" class=\"frm-fluent-form fluent_form_5 ff-el-form-top ff_form_instance_5_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_5_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">\u041a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u0430 \u0444\u043e\u0440\u043c\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0430<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='22955' \/><input type=\"hidden\" id=\"_fluentform_5_fluentformnonce\" name=\"_fluentform_5_fluentformnonce\" value=\"34fc5e7034\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/22955\" \/><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_5_email' id='label_ff_5_email' aria-label=\"\u0418\u043c\u0435\u0439\u043b \u0437\u0430 \u0432\u0440\u044a\u0437\u043a\u0430\">\u0418\u043c\u0435\u0439\u043b \u0437\u0430 \u0432\u0440\u044a\u0437\u043a\u0430<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_5_email\" class=\"ff-el-form-control\" placeholder=\"ivan@gmail.com\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_5_numeric_field' id='label_ff_5_numeric_field' aria-label=\"\u0422\u0435\u043b\u0435\u0444\u043e\u043d \u0437\u0430 \u0432\u0440\u044a\u0437\u043a\u0430\">\u0422\u0435\u043b\u0435\u0444\u043e\u043d \u0437\u0430 \u0432\u0440\u044a\u0437\u043a\u0430<\/label><\/div><div class='ff-el-input--content'><input type=\"number\" name=\"numeric_field\" id=\"ff_5_numeric_field\" class=\"ff-el-form-control\" placeholder=\"0877777777\" data-name=\"numeric_field\" inputmode=\"numeric\" step=\"any\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_2 '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div data-type=\"name-element\" data-name=\"names_2\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_5_names_2_first_name_' id='label_ff_5_names_2_first_name_' >\u0412\u0430\u0448\u0430\u0442\u0430 \u0444\u0438\u0440\u043c\u0430<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names_2[first_name]\" id=\"ff_5_names_2_first_name_\" class=\"ff-el-form-control\" placeholder=\"***** \u0415\u041e\u041e\u0414\" aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div data-type=\"name-element\" data-name=\"names_3\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_5_names_3_first_name_' id='label_ff_5_names_3_first_name_' >\u041b\u0438\u043d\u043a \u043a\u044a\u043c \u0412\u0430\u0448\u0438\u044f \u0443\u0435\u0431 \u0441\u0430\u0439\u0442<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names_3[first_name]\" id=\"ff_5_names_3_first_name_\" class=\"ff-el-form-control\" placeholder=\"https:\/\/\" aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_5_department' id='label_ff_5_department' aria-label=\"\u0423\u0441\u043b\u0443\u0433\u0430 \u043e\u0442 \u043a\u043e\u044f\u0442\u043e \u0441\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u0432\u0430\u0442\u0435\">\u0423\u0441\u043b\u0443\u0433\u0430 \u043e\u0442 \u043a\u043e\u044f\u0442\u043e \u0441\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u0432\u0430\u0442\u0435<\/label><\/div><div class='ff-el-input--content'><select name=\"department\" id=\"ff_5_department\" class=\"ff-el-form-control\" data-name=\"department\" data-calc_value=\"0\"  aria-invalid=\"false\" aria-required=\"false\" aria-labelledby=\"label_ff_5_department\"><option value=\"\">\u041f\u043e\u0441\u043e\u0447\u0435\u0442\u0435 \u0442\u0443\u043a<\/option><option value=\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google\"  selected>\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google<\/option><option value=\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Meta\"  >\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Meta<\/option><option value=\"Server-Side Tracking\"  >Server-Side Tracking<\/option><option value=\"\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043e\u0434\u0438\u0442\"  >\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043e\u0434\u0438\u0442<\/option><option value=\"\u0418\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043d\u0430 WordPress \u0441\u0430\u0439\u0442\"  >\u0418\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043d\u0430 WordPress \u0441\u0430\u0439\u0442<\/option><option value=\"\u0414\u0440\u0443\u0433\u043e\"  >\u0414\u0440\u0443\u0433\u043e<\/option><\/select><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_5_department_1' id='label_ff_5_department_1' aria-label=\"\u041a\u0430\u043f\u0438\u0442\u0430\u043b \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d \u0437\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 (\u043c\u0435\u0441\u0435\u0447\u043d\u0430 \u0431\u0430\u0437\u0430)\">\u041a\u0430\u043f\u0438\u0442\u0430\u043b \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d \u0437\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 (\u043c\u0435\u0441\u0435\u0447\u043d\u0430 \u0431\u0430\u0437\u0430)<\/label><\/div><div class='ff-el-input--content'><select name=\"department_1\" id=\"ff_5_department_1\" class=\"ff-el-form-control\" data-name=\"department_1\" data-calc_value=\"0\"  aria-invalid=\"false\" aria-required=\"true\" aria-labelledby=\"label_ff_5_department_1\"><option value=\"\">\u041c\u043e\u043b\u044f \u0438\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u043e\u0442 \u0442\u0443\u043a<\/option><option value=\"\u0434\u043e 1000 \u0435\u0432\u0440\u043e\"  >\u0434\u043e 1000 \u0435\u0432\u0440\u043e<\/option><option value=\"2000 - 3000 \u0435\u0432\u0440\u043e\"  >2000 - 3000 \u0435\u0432\u0440\u043e<\/option><option value=\"5000- 10000 \u0435\u0432\u0440\u043e\"  >5000- 10000 \u0435\u0432\u0440\u043e<\/option><option value=\"20000 - 40000 \u0435\u0432\u0440\u043e\"  >20000 - 40000 \u0435\u0432\u0440\u043e<\/option><option value=\"50000 \u0435\u0432\u0440\u043e +\"  >50000 \u0435\u0432\u0440\u043e +<\/option><\/select><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_5_description' id='label_ff_5_description' aria-label=\"\u0412\u0430\u0448\u0435\u0442\u043e \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435\">\u0412\u0430\u0448\u0435\u0442\u043e \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435<\/label><\/div><div class='ff-el-input--content'><textarea aria-required=\"false\" aria-labelledby=\"label_ff_5_description\" name=\"description\" id=\"ff_5_description\" class=\"ff-el-form-control\" rows=\"4\" cols=\"2\" data-name=\"description\" ><\/textarea><\/div><\/div><div class='ff-el-group ff-text-left ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\"  aria-label=\"\u0418\u0437\u043f\u0440\u0430\u0442\u0438 \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435\">\u0418\u0437\u043f\u0440\u0430\u0442\u0438 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io=new IntersectionObserver(function(ents){\n    ents.forEach(function(en){\n      if(en.isIntersecting){en.target.classList.add('in'); io.unobserve(en.target);}\n    });\n  },{threshold:.12,rootMargin:'0px 0px -8% 0px'});\n  els.forEach(function(e){io.observe(e)});\n})();\n<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Server-Side Tracking \u00b7 Conversions API Server-Side Tracking \u2014 \u0442\u043e\u0447\u043d\u0438 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430 \u0412\u0438 \u0421\u043b\u0435\u0434 iOS, \u0430\u0434 \u0431\u043b\u043e\u043a\u044a\u0440\u0438\u0442\u0435 \u0438 \u043d\u0435\u043f\u0440\u0438\u0435\u0442\u0438\u0442\u0435 \u0431\u0438\u0441\u043a\u0432\u0438\u0442\u043a\u0438 \u0431\u0440\u0430\u0443\u0437\u044a\u0440\u043d\u043e\u0442\u043e \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435 \u0433\u0443\u0431\u0438 \u0447\u0430\u0441\u0442 \u043e\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u0442\u0435. \u0421\u044a\u0440\u0432\u044a\u0440\u043d\u0430\u0442\u0430 Conversions API \u0438\u043c\u043f\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0433\u0438 \u0432\u0440\u044a\u0449\u0430 \u2014 \u0430 \u0442\u043e\u0447\u043d\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u0438 \u0441\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0430 \u043d\u0430 \u0432\u0441\u044f\u043a\u043e \u0434\u043e\u0431\u0440\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435. \u0417\u0430\u044f\u0432\u0435\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0430 &rarr; Conversions API + \u0434\u0435\u0434\u0443\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u041f\u043e-\u0432\u0438\u0441\u043e\u043a match rate \u041e\u0442\u0433\u043e\u0432\u043e\u0440 \u0434\u043e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20674,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22955","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/pages\/22955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/comments?post=22955"}],"version-history":[{"count":64,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/pages\/22955\/revisions"}],"predecessor-version":[{"id":23533,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/pages\/22955\/revisions\/23533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/media\/20674"}],"wp:attachment":[{"href":"https:\/\/hpanov-digital.com\/en\/wp-json\/wp\/v2\/media?parent=22955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}